@Maliq_Berry

Upcoming Artist

[@Maliq_Berry @Maliq_Berry24]

NYC/NJ I can't wait

[@Maliq_Berry @Maliq_Berry24]

@_egungunn I never see _Egungunn credit upcoming artist or skit makers before.

Abi we offend am?

Please support my music career with anything boss 🙏

[RouteNote @routenote]

Independent artists accounted for around 50%, or over $5 billion, of Spotify's royalty payouts in 2024. These artists are delivered to music streaming platforms like Spotify through independent labels and music distributors, such as RouteNote. https://t.co/kxS6jte5Ye

[The Hollywood Reporter @THR]

Half of Spotify's Royalties Are Going to Indie Artists https://t.co/aHR6zEKWfP

[Pop Crave @PopCrave]

Spotify payouts to the music industry have increased 10x in the past decade

The payouts went from $1 billion in 2014 to over $10 billion in 2024.

[billboard @billboard]

Spotify Says More Artists Made More Money in More Languages in 2024, Per-Stream Rate a ‘Misconception’
https://t.co/eFDRTg1ggA

[Sam Duboff @duboff]

There are a lot of people in the music industry who continue to cling to the concept of a “per-stream rate.” Most people know better, but many continue to promote this misconception that a high “per-stream rate” is somehow a good thing. I get why. It seems like a straightforward way to compare streaming services. But in reality, it’s one of the most misleading metrics in music.

Have been reading a bunch of the year-end music industry reports, and a few numbers stood out that reflect what’s actually going on:

- From MiDIA: @Spotify accounts for just over one-third of global music subscribers (excluding China).
- From Luminate: In 2024, across all services, there were 4.8 trillion global streams (excluding China). Spotify’s internal data shows that nearly two-thirds of all streams from the paid tiers of streaming services happened on Spotify Premium.

Let’s put the two stats together: Spotify has one-third of global subscribers but drives two-thirds of total paid streams. Meanwhile, all other services combined account for two-thirds of subscribers, but only one-third of paid streams. What does that tell us? Spotify subscribers stream WAY more music - at least 4x more. And likely even more than that: eMarketer recently estimated that US adults spend 32.3 hours a month on Spotify, versus 3.5 hours on Amazon Music and under an hour on Apple Music.

And because all major streaming services charge around the same price (and pay out royalties in the same way), that means Spotify is providing way more value to users per dollar.

Now, back to “per-stream rate”. Some argue that a higher rate means a better deal for artists. But that’s misleading. The math is simple: [total payouts] / [total streams] = “per-stream rate”. What makes the per-stream rate look lower? You guessed it: more streams. That’s exactly what’s happening on Spotify. Because it’s the most engaging service, the calculated per-stream rate is lower.

But here’s what matters most: More streams per listener mean deeper engagement, which is great for artists. Engagement is the strongest driver of Premium conversion and retention (which is what actually increases payouts to the music industry, since roughly two-thirds of all music revenue goes back to artists’ and songwriters' rightsholders). In other words, more streams are a GOOD THING. It’s why Spotify paid out $10B to the music industry in 2024 (more than any other service) and why payouts have grown 10x in the last decade, much faster than the industry overall. In 2014, Spotify had contributed less than 10% of annual global recorded music revenue. Today, it contributes well over 25%.

So next time someone asks about a “per-stream rate,” ask a better question: Which platform generates the highest fan engagement and, consequently, the largest payouts to the music industry? Whenever you see a chart comparing the calculated "per stream rate" for music services, ask to see a chart of which service cut the biggest check, too.

[Star girl Tee 💫 @Titooflagos]

Lagos-based bridal fashion designer and there is nothing I do better than creating show-stopping wedding dresses, chic civil dresses, and glamorous traditional attires

[Fashion Designer In LAGOS @carewcouture]

A Carew Couture woman and the most gorgeous wedding guest❤️❤️

WE SHIP WORLDWIDE
____________________________________
For Custom Made Pieces Or Further Enquiries .. Kindly Send Us A WhatsApp Message On [phone]

[Tech_baby @Tech_babby]

Opened a production shop in Lagos. I’m excited about this one fr😅

Tech bro on the week days. Fashion designer(business man) on the weekends

Renovation next 😁

[Dr. Chukwuka Monye | CCM aka SPEC @ChukwukaMonye]

My dear bro, UGO MONYE.. proud of your work on your latest collection. I had a great time at the Lagos fashion week. Big ups to @davido for coming through. He rocked it.

[IGBALODETAILOR👗 @_Adejokee]

NCDC Always here with live updates every night But I’m awake here to tell y’all that I’m a fashion designer (TAILOR)😇👗 Help RT this🙏 my customer might be on your TL
51 in Lagos today ! Sooner than later we’ll not get cases again🙏(preciouscoutures :: IG)

[BellaNaijaStyle @bellanaijastyle]

Bella Okagbue Brings Minimalist Glam to Lagos Fashion Week with Clean Girl Aesthetic https://t.co/dNQz3GVUiz

[🦅Designer Extraordinaire @villageman_]

I am a fashion Designer In AkwaIbom,Uyo.
Brand Name: VillageMan Tailoring🌴

📍96 Ikot Ekpene Road Beside Cold Stone,Uyo/Akwaibom.
Please RT my client might be on your TL 😊

This Is a Cross section of Our
Show Room & Production Room🚂

[Sage Queen 👑 ❤️ @fftemitope]

A modest fashion designer based in ilorin/Lagos
Watch out for me and my brand on this app

[BUBU| GOWNS| TWOPIECE IN LAGOS( Stylesbynaffy) @Omolabss]

A fashion designer based in Lagos .

[Mercyjoe @Stitchesbymj]

Stylish 2 piece and all kinds of pants are my specialty… I’m sorry my phone didn’t do justice in the second slide. I’m a Lagos based fashion designer. ✂️