Malcolm Allan

President of Bloom Consulting, specialist country and place brand strategists Championing inclusion of mitigation of climate emergency challenges in placebrands

[Malcolm Allan @MalkyAllan]

Having had a hand in developing our new innovative offer “https://t.co/078Lwzajul” with @caioesteves_br I recommend anyone involved in Placemaking to read this article in the Bloom Journal.

[Bloom Consulting @bloomconsult]

Have you read our latest #BloomConsultingJournal entry?

Head over there for a fresh view on #Placemaking and some checkpoints for your Place Brand: https://t.co/tkQLn61VAd

[Malcolm Allan @MalkyAllan]

Hey LinkedIn! If you’re new to following me, I talk about #placebranding, #placemaking, and #bloom. Let me know if you have any suggestions on what to share! ✒️

[Malcolm Allan @MalkyAllan]

The Mind as a City Brand

When I was 18 I embarked on a life long exploration of cities, kickstarted by studying town planning at my alma mater The Glasgow School of Art”. There I become aware of “The City in History” (Lewis Mumford) and Edinburgh as “The…https://t.co/iitlAjpMgd

[Malcolm Allan @MalkyAllan]

One of the perennial issues facing place brand strategists is the question - What is the impact of brand strategies and how can we measure it? This is the focus of Jose Torres forthcoming session at the City Nation Place Global Con…https://t.co/VH79o3YaoP https://t.co/96lWeWqf5f

[Malcolm Allan @MalkyAllan]

The new article in the Bloom Journal on the new nation brand for Australia is well worth reading. It describes how Bloom Conulting works in a very collegiate way with its clients to dive deep into the issues and challenges facing their place, be it a coun…https://t.co/TjeyIPKfpY

[Malcolm Allan @MalkyAllan]

Bloom Country Brand Rankings

Just published

A rigorous analysis of the resilience and fragility of country brands in the face of the economic and social impacts of the COVID 19 Pandemic highlighting the countries who coped and those who did not and the…https://t.co/2rR5FoMWn1

[Malcolm Allan @MalkyAllan]

I am currently reading “Vaxxers” by Sarah Gilbert and Catherine Green. If you are reading this Tweet you may be alive as a result of their work developing the Oxford Astra Zenica Vacine. Their efforts substantiate the brand of applied science & refute the malign slurs on experts.

[Malcolm Allan @MalkyAllan]

‘It’s place first, not party first’: city mayors on how they are not only reshaping their places they are also reshaping English politics, and not before time, in the process redefining the role and responsibilities of being a mayor ⁦@bloomconsult⁩ https://t.co/6ej062AJzT

[Malcolm Allan @MalkyAllan]

Great thinking from my colleague Caio Esteves on partnering with communities to create and implement relevant and effective place brands using the BLOOM “https://t.co/RYKBv7K3nm” process. https://t.co/EPriHh4hPj

[Malcolm Allan @MalkyAllan]

Another timely and perceptive research report from the research team at Bloom which confirms that war is very bad for a country’s brand. https://t.co/jPD4ICaRaV

[Malcolm Allan @MalkyAllan]

A really good article here from Bloom Consulting on the implications for nation brands caused by war. https://t.co/sSlwis62Mz

[Malcolm Allan @MalkyAllan]

The author of this article has concluded that for millions of people they don’t work in cities anymore. If they are employed in (formerly) office jobs they work in the internet. And cities are where they go for fun. Sound familiar? ⁦@bloomconsult⁩ https://t.co/cGSd8Sc1Wv

[Malcolm Allan @MalkyAllan]

I’m currently exploring how best to set up a Bloom Place Brand Academy to help countries, Regions, Cities and Regeneration areas understand, plan for, implement and manage action plans that implement their agreed place brand strategies.

[Greg Canty @GregCantyFuzion]

@MalkyAllan We had a ball !! How is the wee Scot doing ?

[Malcolm Allan @MalkyAllan]

Certainly one of my favourite places to have worked in on a place brand strategy with great memories of the craic, great pints of Murphy’s, great drams of Jamesons, wonderful seafood, and great company, especially time spent with young tall Greg and the vivacious Deirdre

[Greg Canty @GregCantyFuzion]

@RoghobC @MalkyAllan @LoCo_EconDevpt About the greatest place on earth !! #LoveCork

[Malcolm Allan @MalkyAllan]

For me a key element of a place brand is its housing offer. In the UK too much of it is cold, damp and draughty. Rather than demolish this stock we need more #RetroFirst where The Greenest Building is the One that Already Exists (long v... https://t.co/Uz0KAuNOfK @bloomconsult

[Malcolm Allan @MalkyAllan]

A line from this report really resonated with me - “…the worst performing buildings are often occupied by the energy poor”, just one of many important observations from the EU to rachet up green energy standards for buildings. ⁦@bloomconsult⁩ https://t.co/yG9uuAYao2

[Malcolm Allan @MalkyAllan]

The USA has a programme proposal for “Levelling-up” which messrs Johnson and Gove should study which focuses as much on people as it does on infrastructure.The Build Back Better Act is a milestone for place-based solutions https://t.co/Kk0zoAflY2 via @BrookingsInst @bloomconsult

[Malcolm Allan @MalkyAllan]

Where now for Brand Britannia? And is there any prospect of an honest and coherent brand for the UK. My chapter (4) in “Nation Branding in Europe”, Ed. João Freire, 2021, argues NO. ⁦Global Britain is ill defined, vacuous & rhetorical @bloomconsult⁩ https://t.co/hGvwNQy2yb

[Bloom Consulting @bloomconsult]

We will participate in the City Nation Place global conference - London.

Bloom Consulting's presentation will be about how to measure the impact of Place or Nation Brand strategies in local and global economies

More via: @citynationplace

https://t.co/Q4KFXSxUIn

#CNPGlobal21

[Malcolm Allan @MalkyAllan]

Thanks for the retweet Janice.

[Malcolm Allan @MalkyAllan]

Cop26 is increasingly looking like #CopOut21 as major players are still to confirm their attendance and the host country’s Treasury is openly sceptical of funding the transition to a green economy leaving Global Britain looking more like #ShamBritain https://t.co/GQsWxJ7uPs