Manasa Golla

[Manasa Golla @ManasaGolla06]

🔍 FINDING 2: Their newsletter is invisible
Razorpay publishes incredible long-form content (10-12 minute reads).
But their newsletter signup? Almost impossible to find.
Thousands of high-intent readers are leaving without giving their email.
The fix? AI-powered exit intent popup

[Manasa Golla @ManasaGolla06]

🔍 FINDING 1: They’re losing on Google Ads
PhonePe is beating Razorpay on their own core keyword — “payment gateway India.”
That’s like losing in your own backyard.
The fix? AI-powered ad copy testing + smart bidding.
Expected result: Move from position 2 to 1.