Vikas Mangla

Evolving, Learning out of Quriosity

[Vikas Mangla @Mangla3]

@antonioventre_ Do you create separate campaign for each product ?
What if brand has 15 products?

[Vikas Mangla @Mangla3]

@obviceo growth deck

[Vikas Mangla @Mangla3]

@DylanoA4 Simple and deep insight

[Vikas Mangla @Mangla3]

@LoganTGott @thatroblennon LinkedIn

[Vikas Mangla @Mangla3]

@ashvinmelwani Data

[Vikas Mangla @Mangla3]

In conclusion, tailoring your copywriting to focus on lower commitments serves as a powerful strategy for boosting conversion rates.

Ready to transform your CTAs? Let's chat!

#DigitalMarketing #ConversionOptimization

[Vikas Mangla @Mangla3]

🛡️ Insurance:
High Commitment: Buy Now / Get Coverage 🛡️
Lower Commitment: Understand Policy Features 🔍

By prioritizing understanding over immediate purchase, you build trust and allow users to make informed decisions.

[Vikas Mangla @Mangla3]

☀️ Solar Energy:

High Commitment: Book A Visit ☀️
Lower Commitment: Calculate Your Solar Savings 📊

Empower users to assess potential benefits before committing to a site visit.

[Vikas Mangla @Mangla3]

💼 SaaS:
High Commitment: Upgrade Your Plan 💻
Lower Commitment: Test Advanced Features 🚀

This hands-on approach fosters a deeper understanding and increases the likelihood of an upgrade.

[Vikas Mangla @Mangla3]

🛫 Travel Booking:
High Commitment: Book Your Flight ✈️
Lower Commitment: Plan Your Trip 🌍

Invite users to explore the possibilities of their upcoming adventure rather than immediately locking them into a flight booking.

[Vikas Mangla @Mangla3]

📚 Education:
High Commitment: Enroll Now 🎓
Lower Commitment: Preview Course Content 📖

It builds curiosity without the pressure to enroll immediately.

[Vikas Mangla @Mangla3]

🏨 Hotel Industry:
High Commitment: Book A Room 🛌
Lower Commitment: Check Availability 🗓️

Encourage potential guests to take the first step by simply checking room availability.

[Vikas Mangla @Mangla3]

Lower Commitments = Business Boost! 🚀

In the digital realm, asking less from customers often leads to higher conversion rates.

Think of it like dating—no one proposes on the first date, right?

#DigitalMarketing #BusinessStrategy

[Vikas Mangla @Mangla3]

@Badalpandey_ Ads

[Vikas Mangla @Mangla3]

@troyaitken_ Send

[Vikas Mangla @Mangla3]

@YusefBouza GROWTH

[Vikas Mangla @Mangla3]

@kent_ping7 CRO

[Vikas Mangla @Mangla3]

@tommy_magill_ Agency

[Vikas Mangla @Mangla3]

Fevicol dominated the Indian market through:

- Product innovation
- Targeting consumers (carpenters) as well as customers (household owners)
- Quirky and humorous ads

Now Fevicol is not just a brand but an emotion in India.

#Fevicol #Marketingstories #DigitalROI

[Vikas Mangla @Mangla3]

How a Lawyer from Gujarat Built the Most Trusted Brand in India in a Non-Glamorous Category?

In 1959, Mr. Balwant Parekh was working in a wood trader’s office. He noticed issues faced by carpenters while using adhesives / glues.

[Vikas Mangla @Mangla3]

Campaigns like "Dum Laga Ke Haisha" and "Fevicol Ka Jod" resonated exceptionally well with people.

Fevicol became an integral part of Indian popular culture. In fact in the movie Dabangg 2, there is a song titled "Fevicol Se".