More marketing folks need to join sales and customer success calls and hear the language of what consumers actually speak.
Use those words, tone, and sentiments in your copy, content, and social media.
The result? You'll instantly resonate with your target audience.
5. Secret Needs
These are rarely revealed by consumers but meeting them in addition to the above becomes huge.
A good example of this would be buying Tesla for the need to show off or getting into crypto because of #FOMO
What do you think is a good example of this for #DeFi ?