MarTechExec

VP of Growth at Transmit Security. Growth marketing is both art and science. Don't let anyone tell you otherwise. :)

[MarTechExec @MarTechExec]

• Run quarterly audits for orphan fields and broken webhook triggers Clean inputs = reliable attribution. #MarketingOps #DataHygiene

[MarTechExec @MarTechExec]

Bad data isn’t just an operational nuisance; it’s a silent budget killer.
3 non negotiables for your data hygiene checklist:
• Standarize field values before they hit the CRM (pick list > free text)
• Set up automated duplicate detection rules on create, not post-sync

….

[MarTechExec @MarTechExec]

Over 70% of enterprise security breaches start at the endpoint yet blind spots remain the #1 headache for IT leaders.
Real time visibility isn’t a nice to have anymore; it’s foundational.
Dive into our latest breakdown of endpoint visibility vs modern threats #CyberSecurity

[MarTechExec @MarTechExec]

Stop buying more tools to fix broken processes. Great #MarketingOperations isn’t about stack size;it’s about:
• Data hygiene & reliable routing
• Seamless handoffs between marketing & sales
• Measurable pipeline impact
Architecture > accumulation. #MarTech #RevOps

[MarTechExec @MarTechExec]

In B2B, sales reps don’t complain about having “two few leads.” They complain about bad lead quality and missing context. That’s why #MarketingOps isn’t just support, it’s the connective tissue of modern revenue teams. #RevOps #B2B

[Tanium @Tanium]

"Why do you spell HappYness with a Y?"

Because it is your responsibility to create happiness for yourself. You. - Chris Gardner #PursuitofHappyness

So inspiring to have @CEOofHappYness at our company kickoff! #TKO2021

[MarTechExec @MarTechExec]

I feel like if my job were to advise or help professional/elite athletic teams secure their #Martech stacks, my passions would all align. Until then, good article on #cybersecurity and martech @ToolboxforIT!

https://t.co/rtEShQ7v2z

[MarTechExec @MarTechExec]

98% of global CXOs reported increased security challenges -
when the world stayed home
So we assembled a ton of resources to share a range of perspectives-from analyst to #hacker to #CISO

https://t.co/FAA617ijob
#CyberSecurity @TheHackersNews

[MarTechExec @MarTechExec]

We're hiring! The team at Tanium is growing and in search of "A" players to build the team. Apply below and be sure to follow for more roles opening soon!
#remotework #MarketingAutomation #Martech #marketing
https://t.co/x5xlq23I1e

[MarTechExec @MarTechExec]

Wow. This is exciting! Welcome Mark Fields!
#CyberSecurity @Tanium #5G
https://t.co/q5wcfM8tQo

[MarTechExec @MarTechExec]

Looking for a best-in-class #B2B #marketingops pro for an immediate consulting gig (or perm for the right person). Who’s the best #MOPs person you know?

[VALASYS MEDIA @ValasysB2B]

#SpoilerAlert: If you haven’t watched the #GameofThrones finale, this article isn't for you.

Using a great analogy, read all about the future of marketing: https://t.co/iv7oTFUoZn via @cmswire

#B2B #b2bmarketing #valasys #GOTfinal #martech

[Todd Nicolini Insights @InsightsTodd]

Great article from https://t.co/ggkJpamvwR! https://t.co/6HvAZkrq14 #marketingcharts.com

[Tamara McCleary @TamaraMcCleary]

Debunking The Myths And Reality Of Artificial Intelligence https://t.co/Q4w4y09v5r #AI #machinelearning #NeuralNetworks #DigitalTransformation

[MarTechExec @MarTechExec]

How Consumers Really Feel About Ad #Personalization [#Infographic] https://t.co/sekWiBJAFp

[MarTechExec @MarTechExec]

Successful marketing operations leadership includes:
- Communicating compelling reasons for change
- Diversified knowledge
- Ownership and accountability

#MarketingOperations as the agent of change - @Marketingland https://t.co/UhQN8rUVTy

[Tom Treanor @RtMixMktg]

For CMOs and Other Marketing Leaders: 7 Skills of Data-Driven Superheroes https://t.co/ySkF8D6zp9 via @TreasureData #marketing

[Tom Treanor @RtMixMktg]

Is Your Martech Vendor Serving You Unpalatable Alphabet Soup? @MarketingProfs https://t.co/rVCrodtBG9 #martech #cdp

[Ryan O. Emge @ryanoemge]

How AI Based Email Marketing Can Increase ROI: Expert Perspectives https://t.co/9htMJ5E4jC #Martech #B2B

[MarTechExec @MarTechExec]

The first five months of 2018 generated an Earned Media Value of $660M.
In the latter half of 2018, The Earned Media Value of the top 20 brands on Instagram quadrupled up to $2.7 billion!
#influencermarketing #instagram

[Ryan O. Emge @ryanoemge]

Top 20 Brands on Instagram Are Worth $2.7 Billion, Reports Influencer DB https://t.co/t3aECCXxri #Martech #B2B