Marc Michaels

A marketing professional/procurement expert with 30 years experience providing consultancy across strategy development, planning, implementation & evaluation.

[Marc Michaels @MarcPMichaels]

Just come from the Faststats User conference to the IDM data evening event. Keeping up to speed with the industry trends. @DST_UK @DSTtalks

[Marc Michaels @MarcPMichaels]

Looking at it positively it really is about prioritising your data to maximise good individualised contact. @DSTtalks @DST_UK #eudataregs

[Marc Michaels @MarcPMichaels]

On ave, orgs don't look at consent statements for 3 years. They should be optimising them like rest of marketing. @DST_UK @DSTtalks @DST_UK

[Marc Michaels @MarcPMichaels]

Consent is not the 'first duty' of a marketeer. It isn't just a legal issues says David Cole. @DST_UK @DSTtalks #eudataregs

[Marc Michaels @MarcPMichaels]

At the fastmap DMA event talking about the legal data elephant in the room. @DST_UK #eudatregs

[Marc Michaels @MarcPMichaels]

@DST_UK @DSTtalks @printweek

[Marc Michaels @MarcPMichaels]

I'm looking for a new Head of Planning. Interested? Let me know.

[Marc Michaels @MarcPMichaels]

@benatipsosmori: @FoundationThink @CliveHumby @MarcPMichaels great session at the Foundation Forum - data, research and pychology @DSTtalks

[Nic @Nicgreengeek]

@FoundationThink @benatipsosmori @CliveHumby @MarcPMichaels thanks for interesting and engaging session!

[Duena Blomstrom @DuenaBlomstrom]

#TFforum @MarcPMichaels "you can think data but you need to talk human"

[Mick Yates @mickyates]

Being #Customer led - #data or intuition @CliveHumby @foundationthink #TFforum @MarcPMichaels @benatipsosmori

[Marc Michaels @MarcPMichaels]

Latest article http://t.co/jfTSvI7t3n @DSTtalks

[Marc Michaels @MarcPMichaels]

The sheer joy of reading copy that sings, derived from insight. That's what brings the fun AND the results @DSTtalks #copywriter @DMA_UK

[Marc Michaels @MarcPMichaels]

Strong proposition not considered important by copywriters and yet planners spend ages on this. Hmmm. @DSTtalks #copywriters @DMA_UK

[Marc Michaels @MarcPMichaels]

It is beholden upon us to be interesting in copy if we want readers to be interested! @DSTtalks #copywriters @DMA_UK

[Marc Michaels @MarcPMichaels]

Really looking forward to the feedback from the DMA campaign for great British copywriting @DSTtalks #dmawriting @DMA_UK

[Marc Michaels @MarcPMichaels]

My latest article http://t.co/5KZYnFKSfK @DSTtalks

[Marc Michaels @MarcPMichaels]

Just presented to Gov Comms Service in Facebook building. Now in Google for DMA for copywriting campaign. The internet in a day! @DSTtalks

[Marc Michaels @MarcPMichaels]

Interesting, despite digital by default successful stuff shown today - book, leaflets, face2face, partnerships. Real! @DSTTalks #iglgmarket

[Marc Michaels @MarcPMichaels]

Every customer connection counts @DSTTalks #iglgmarket