Leading a company is about increasing your revenue. Leading an industry is about increasing your INFLUENCE.
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Get clear on your message.
Use it to steer the business conversation in your space.
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THAT is the responsibility of the modern founder or chief executive.
We’re seeing the endgame of audience-first monetization. Creators who can’t extract more value from their audience are now extracting value THROUGH it.
Gary Vaynerchuk → Stan Store
Alex Hormozi → Skool
Justin Welsh → Kajabi
Attention now costs more than it returns.
BE AWARE
@GrantCardone Private equity is your next step Grant.
I come from 30 years in that world. Let me know if you want some strategies. But that’s the vehicle for what you are seeking
@DarrigoMelanie He owns stock options.
He doesn’t “have” billions of dollars.
Anyone can do what he did. It just takes talent, vision and work.
But no one is stopping anyone.
@MattWalshBlog Politely disagree.
AI will def obliterate jobs.
But pull the lens back.
Humans have operated without formal “jobs” for FAR longer than the small stretch of recent history.
Your messaging soundbites are rooted in the advertising jingles from the 1950's.
The social platforms are a different medium.
But it's the same playbook.