Marco Imperato

Surf and Pray, this is the Way

[Marco Imperato @MarcoImperato]

@MarieMartens @TallyForms Congrats Marie! To you and your tiny team 🥳

[Marco Imperato @MarcoImperato]

Ready 💙

[Marco Imperato @MarcoImperato]

How often you should change Company as a Product Manager | with Olivia Grace, Senior Product Director @Meta

[Marco Imperato @MarcoImperato]

Agents, Agents, Agents with Anna Marie Clifton, Director of AI Agents at @zapier

[Marco Imperato @MarcoImperato]

The Evolution of Branding with Alistair Croll on Product Heroes

[Marco Imperato @MarcoImperato]

12/ 153 tickets is not a productivity problem.

It's a courage problem.

[Marco Imperato @MarcoImperato]

Last Tuesday, on a call with a CPO.

She shares her screen: "Look at this."

Opens the backlog. 153 tickets.

"This is the graveyard of good ideas."

👇

[Marco Imperato @MarcoImperato]

11/ Real speed = focus. Focus = clear goals.

Clear goals = someone who had the courage to sit down and choose.

[Marco Imperato @MarcoImperato]

10/ Everyone wants to go fast.

Very few are willing to sit down, invest the time to define crystal-clear goals, and then — most importantly — say NO to most things.

That's where you win or lose.

[Marco Imperato @MarcoImperato]

9/ I asked that CPO: "What's the single thing your team can't afford NOT to do this quarter, and how do you measure it?"

She thought about it for almost two minutes.

Two minutes for a question that should be automatic.

[Marco Imperato @MarcoImperato]

8/ But here's the real problem.

Focus isn't just about discipline.

It's a consequence of your goals. If the goals are vague, everything feels equally important.

And when everything is important, nothing really is.

[Marco Imperato @MarcoImperato]

7/ The teams that actually move fast don't do more things. They do fewer — but ship them at the speed of light, learn immediately whether they work, and move on to the next.

[Marco Imperato @MarcoImperato]

6/ Thanks to compound interest, in 30 years you'll have made a fortune. But With product, You don't have 30 years. 🤯

If you work on 10 things at once, you don't go 10x faster.

You don't reduce risk — you increase it. You go 10x slower on everything.

[Marco Imperato @MarcoImperato]

5/ There's a mistake I see product teams make all the time, borrowed from finance.

Diversify your portfolio to reduce risk.

Uncorrelated assets = higher chance of success.

For safe, long-term investing it works.

[Marco Imperato @MarcoImperato]

4/ Then I looked at their current sprint.

4 different features. Team of 6.

Really strong team. I knew them all.

They weren't slow. They were scattered.

Working on everything at once — and finishing nothing.

[Marco Imperato @MarcoImperato]

3/ "How many of these are still valid?" I asked.

"I don't know. Maybe 10-15. Maybe less."

Her gut response was the same as everyone's: "We need to go faster."

[Marco Imperato @MarcoImperato]

2/ Every ticket is a feature someone thought of, discussed, estimated, prioritized.

Then waited. And waited some more.

Until the context changed, the market moved on, and the thing no longer made sense to build.

[Marco Imperato @MarcoImperato]

@srobo1_ Thank you! I started selling puts a couple of months ago and never assigned so far. So I'm Just wondering how to keep track of the assigned ones and than "converting" them into cc

[Marco Imperato @MarcoImperato]

@srobo1_ Thanks for sharing! Could you please describe how the paper is organized? What does each column represent?

I'm starting to sell CSP and I'm trying to figure out how to keep track of everything

[Marco Imperato @MarcoImperato]

@davidcasalini @Ambrosetti_ @ValerioDeMolli Sounds like an incredible event, David! Wishing you and the whole team an inspiring and impactful forum. Can’t wait to hear the highlights!