Marco Lenoci

CEO and COO at Evolution Group | Board Member | Xoogler. Tweets are my own.

[Marco Lenoci @MarcoLenoci]

Universal rule of #leadership 117: there's a perfect, positive correlation between #humility and #intelligence (and in turn, #arrogance and #stupidity).

You'd be surprised to see how many people still confuse humility for weakness. Here's 5 reasons why you should stick to humble leaders:

- They don't feel threatened by smart people and will embrace talent
- They have a genuine desire to learn and will inevitably continue to grow
- They understand the importance of managing down as much as up
- They are great listeners and as a result, will take better decisions
- They are willing to admit when they are wrong and learn from mistakes.

Sadly, we don't always get to choose our manager but that's not necessarily bad news. By going through the experience of working with bad leaders you'll learn to become a great one yourself!

[Marco Lenoci @MarcoLenoci]

@juventusfc Prima cacciate Allegri altrimenti l’anno prossimo ve ne ritrovate 2.000 di spettatori allo Stadium. Ricordatevi che siamo la Juventus, VERGOGNA!!!!!

[Marco Lenoci @MarcoLenoci]

@gmail Good morning!!!

[Marco Lenoci @MarcoLenoci]

If you act as if making money is the be-all and end-all of your existence, be ready for a rude awakening: most likely you won't make money and even if you do, you'll realize how disheartening that was as a goal. #CareerAdvice #careerdevelopment

[Marco Lenoci @MarcoLenoci]

“Reducing churn is often a more effective way to increase subscription lifetime value than increasing price”. #googlepublisherdatasummit #subscriptions #newspublishing

[Marco Lenoci @MarcoLenoci]

@seologshq 😂 yes and also want high quality journalism at the same time

[Marco Lenoci @MarcoLenoci]

Not many people like #ads but guess what? 75% of European users prefer ads over #paidservices. The future of the internet is free and ad supported. #googlepublisherdatasummit

[Marco Lenoci @MarcoLenoci]

❗️@GooglePublisherData Summit❗️
Q. With less information about the user post cookies, do we expect RPMs to be lower for publishers?

A. “Once 3rd party cookies will be deprecated, we expect buyers reward publishers with more 1st data”

[Marco Lenoci @MarcoLenoci]

It feels so special to be back to Ireland, reconnect with friends at #google and attend the #googlepublisherdatasummit as a #GCPP partner!!!

[Marco Lenoci @MarcoLenoci]

@randfish Social medias tend to forget that ecosystems thrive only when all actors win. A world without publishers would be a world of low quality content. Precisely why Meta is struggling.

[Marco Lenoci @MarcoLenoci]

@gregorykennedy In a world of walled gardens, Google will thrive.

[Marco Lenoci @MarcoLenoci]

➖ #GenZ is driving a dramatic shift in news consumption, 50% consume news on social networks Vs 13% on news websites (#Statista 2023)
➖ #NewsAvoidance is real. According to https://t.co/JO5sCDZwre, in the UK nearly 46% of the population admit to actively avoid the news in 2022

[Marco Lenoci @MarcoLenoci]

📉 Traffic continues to drop on major #news outlets, hitting pre-pandemic levels.❗️#onlinepublishers #adtech.

[Marco Lenoci @MarcoLenoci]

Most impactful YoY driver:
➡ Traffic in H1 2022 was heavily propelled by the burst of the conflict in Ukraine.

[Marco Lenoci @MarcoLenoci]

@SkyItalia Mi sa che da urlo è quello che succede dopo 18 mesi.

[Marco Lenoci @MarcoLenoci]

@alexhillphd That AI will change the world for the better.

[Marco Lenoci @MarcoLenoci]

I am back to Twitter after 9 years… I must say that @elonmusk gave it a completely different vibe. Hats off! #FreedomOfSpeech

[Marco Lenoci @MarcoLenoci]

@pavlos1944 Google starts to react to AI generated content to preserve the core business and contain crawling costs. This is good news for local news websites and real journalism.

[Marco Lenoci @MarcoLenoci]

Great interview with @eric_seufert. Re-Streaming Advertising

“Roughly 25% of Netflix’s new subscribers choose the ad-supported tier, 80% of viewing by ad-supported subscribers takes place on television, and engagement levels on the ad supported tier are similar to premium plans”

[Stratechery @stratechery]

5-25-2023 ($)

An Interview with Eric Seufert About Streaming Advertising, Generative AI, and Marketing Automation

https://t.co/j50h79BUIl