Marcus Zanquila | Ecom Ads Scaling

Helping DTC founders fully own their growth marketing by training in-house teams leveraging AI

YT:

[Marcus Zanquila | Ecom Ads Scaling @MarcusZanquila]

@davidfigeira animated

[David @davidfigeira]

$90k+/month ad accounts are quietly switching to animated “problem characters”

not mascots
not childish cartoons

actual everyday things turned into tiny personalities inside the scene

a cucumber inspecting hair follicles
an onion reacting to a mosquito bite
a drop of oil whispering in someone’s ear

you understand the message instantly without anyone explaining it

the metaphor does the selling before the product even appears

ai creates the characters, stages the scenes, and generates dozens of variations from one concept

one simple visual idea can turn into hundreds of ads across different products

rt + comment “animated” and i’ll send you the framework
(follow for dm)

[Marcus Zanquila | Ecom Ads Scaling @MarcusZanquila]

@mikefutia Nano

[Marcus Zanquila | Ecom Ads Scaling @MarcusZanquila]

@dev_manoj_shah CLONE

[Marcus Zanquila | Ecom Ads Scaling @MarcusZanquila]

@georgesttock Guide

[Marcus Zanquila | Ecom Ads Scaling @MarcusZanquila]

@Bogzabs96 GEM

[Marcus Zanquila | Ecom Ads Scaling @MarcusZanquila]

@mikefutia BULK

[Marcus Zanquila | Ecom Ads Scaling @MarcusZanquila]

@charaf_ecomwize LP

[Marcus Zanquila | Ecom Ads Scaling @MarcusZanquila]

@spwfeijen Make

[Stijn Feijen @spwfeijen]

550 UGC videos per day. No creators. No delays.

Most people think creative is the bottleneck.

It’s not.

With Clawdbot + MakeUGC V2, we’re generating 550 fully dynamic UGC ads daily.

- Cinematic lighting
- Natural human motion
- AI scripting + iteration
- $1 per video
- Autonomous hook testing & scaling

This isn’t content creation.
It’s an AI ad engine running 24/7.

Comment + RT “MAKE” and I’ll DM you the full workflow.
(Must be following)

[Marcus Zanquila | Ecom Ads Scaling @MarcusZanquila]

@davidfigeira agent

[Marcus Zanquila | Ecom Ads Scaling @MarcusZanquila]

@mikefutia Banana

[Marcus Zanquila | Ecom Ads Scaling @MarcusZanquila]

@PhantomStays Checklist

[Marcus Zanquila | Ecom Ads Scaling @MarcusZanquila]

@mikefutia CLAUDE

[Marcus Zanquila | Ecom Ads Scaling @MarcusZanquila]

@jacobrodri_ ⚡️

[Marcus Zanquila | Ecom Ads Scaling @MarcusZanquila]

@mannybarbas_ METRICS

[Marcus Zanquila | Ecom Ads Scaling @MarcusZanquila]

@oliverwhudson Prompt

[Marcus Zanquila | Ecom Ads Scaling @MarcusZanquila]

@oliverwhudson founder

[Olly Hudson @oliverwhudson]

1 founder’s ad concept drove £2 million in revenue.

We didn’t need more creatives. We just rebuilt the same story into 12 variations across 4 formats.

Here’s the exact framework we used (and we’ve put it all into a cheat sheet).

When a founder story hits, it hits hard.

But what actually drives performance isn’t just the story.

It’s how you structure, package, and scale it across the funnel.

So we broke down our full process into a new resource:

🚨The High-Performance Founder Content Cheat Sheet

Inside, you’ll get:
- ✅ The 9-step emotional arc every founder ad should follow
- ✅ Proven hook frameworks to stop the scroll cold
- ✅ Best-in-class examples
- ✅ Key questions to unlock founder story gold
- ✅ The anatomy of a winning founder-led concept
- ✅ Best practices for scripting, shooting, and editing
- ✅ How to scale one narrative into 15+ variations
- ✅ Why this format keeps outperforming statics, UGC, and DR ads

If you're a founder (or scaling a brand where the founder is the USP), 👆 this is how you turn story into scale.

Want it?
Retweet this post
Comment “founder” and I’ll send it over

(Make sure you're following so I can DM you)

[Marcus Zanquila | Ecom Ads Scaling @MarcusZanquila]

@oliverwhudson BF