Harshul Thakur

Software Builder → Entrepreneur

Building, shipping & documenting products.

• Software • Business • Markets

[Harshul Thakur @Marcus_onTitan]

I almost quit 3 months ago.

I had been posting for 6 months.

Still zero clients.

At some point, it hit me,

I had no direction.

I was making the same mistake I now charge people to fix.

I was acting like a beginner.

Just giving “value” for free.

No positioning.

No clear offer.

My content wasn’t built to convert.

It was built to impress other creators.

So I changed the game.

I stopped relying on content alone

and focused on outreach.

But not random spam.

I chose a more specific, lower-volume outreach method.

People who already had the problem I could solve.

It worked.

I closed my first client.

Then in the next 2 months,

I worked with 4 more clients.

That shift literally saved my drowning business.

Now I’m back to content,

but this time with clarity.

And in the last 10 days,

People have started DMing me with real questions about my work.

That’s all I needed.

Winning isn’t about never failing.

It’s about never quitting and always improving.

[Harshul Thakur @Marcus_onTitan]

Some doors close.

Some are kicked open.

See you on the other side.

[Harshul Thakur @Marcus_onTitan]

Not starting over.

Starting from experience.

[Harshul Thakur @Marcus_onTitan]

A journey of a thousand miles begins with a single step.

— Lao Tzu

[Harshul Thakur @Marcus_onTitan]

A journey of a thousand miles begins with a single step.

— Lao Tzu

[Harshul Thakur @Marcus_onTitan]

Spending money on ads before fixing your page is a math problem.

not a marketing problem.

you're not bad at ads.
you're pouring water into a bucket with a hole in it.

fix the hole first.
then fill the bucket.

The order matters more than the effort.

[Harshul Thakur @Marcus_onTitan]

same offer.
same product.
same price.

different words.

before:
We provide AI-powered analytics for modern teams

after:
know exactly which page is killing your sales, before you spend another dollar on ads

The offer didn't change.

The page's ability to communicate it did.

That's the whole game with landing page CRO.

you're not changing what you sell.

you're changing how clearly someone can see themselves in it.

[Harshul Thakur @Marcus_onTitan]

Spending money on ads before fixing your page is a math problem.

not a marketing problem.

you're not bad at ads.
you're pouring water into a bucket with a hole in it.

fix the hole first.
then fill the bucket.

The order matters more than the effort.

[Harshul Thakur @Marcus_onTitan]

same offer.
same product.
same price.

different words.

before:
We provide AI-powered analytics for modern teams

after:
know exactly which page is killing your sales, before you spend another dollar on ads

The offer didn't change.

The page's ability to communicate it did.

That's the whole game with landing page CRO.

you're not changing what you sell.

you're changing how clearly someone can see themselves in it.

[Harshul Thakur @Marcus_onTitan]

want to know why your landing page isn’t converting?

3 seconds.

that’s all you get.

if it’s not instantly clear:

who it’s for
what problem it solves
why you’re legit
what to do next

they leave.

they don’t scroll to understand.

they decide first.

[Harshul Thakur @Marcus_onTitan]

most cold DMs fail in the first 6 words.

"Hey! I noticed your business and"

deleted.

because that opener signals:

→ i didn't read anything
→ i'm about to pitch you
→ this is copy-paste

the opener that actually gets replies?

it's specific.

it's about them. it asks for nothing.

your pricing page doesn't mention a single outcome,
just features.

every competitor in your space does the same thing.

you could stand out by fixing one line.

now they're thinking about their page.

not about your pitch.

that's the difference.

[Harshul Thakur @Marcus_onTitan]

@stijnnoorman unpopular truth:

you don’t need a better system.

you need better alignment.

[Harshul Thakur @Marcus_onTitan]

want to know why your landing page isn’t converting?

3 seconds.

that’s all you get.

if it’s not instantly clear:

who it’s for
what problem it solves
why you’re legit
what to do next

they leave.

they don’t scroll to understand.

they decide first.

[Harshul Thakur @Marcus_onTitan]

most cold DMs fail in the first 6 words.

"Hey! I noticed your business and"

deleted.

because that opener signals:

→ i didn't read anything
→ i'm about to pitch you
→ this is copy-paste

the opener that actually gets replies?

it's specific.

it's about them. it asks for nothing.

your pricing page doesn't mention a single outcome,
just features.

every competitor in your space does the same thing.

you could stand out by fixing one line.

now they're thinking about their page.

not about your pitch.

that's the difference.

[Harshul Thakur @Marcus_onTitan]

@OnatAksaray You can have the cleanest funnel in the world…

but if your positioning feels generic, it’s dead on arrival.

[Harshul Thakur @Marcus_onTitan]

@thejustinwelsh I think the real trap is delayed regret.

You make “reasonable” choices because they feel safe today…

but they quietly compound into a life you didn’t choose.

[Harshul Thakur @Marcus_onTitan]

@LeilaHormozi Hot take: most “low performers” aren’t the problem.

The system is.

If expectations are vague, feedback is soft, and consequences don’t exist…

even good people drift into mediocrity.

[Harshul Thakur @Marcus_onTitan]

I used to think good copy = clever writing.

It’s not.

It’s pattern recognition.

- You read 50 sales calls.
- 20 Reddit threads.
- 10 angry reviews.

And suddenly your copy writes itself.

Because you’re not creating,

You’re translating what already exists
in your customer’s head.

That’s when they say:

“this is exactly what I’m going through.”

That’s when they buy.

[Harshul Thakur @Marcus_onTitan]

Good copy feels obvious.

Like:
“yeah… that’s exactly my problem.”

Bad copy feels like marketing.

The difference?

Research.

[Harshul Thakur @Marcus_onTitan]

Good copy feels obvious.

Like:
“yeah… that’s exactly my problem.”

Bad copy feels like marketing.

The difference?

Research.

[Harshul Thakur @Marcus_onTitan]

I used to think good copy = clever writing.

It’s not.

It’s pattern recognition.

- You read 50 sales calls.
- 20 Reddit threads.
- 10 angry reviews.

And suddenly your copy writes itself.

Because you’re not creating,

You’re translating what already exists
in your customer’s head.

That’s when they say:

“this is exactly what I’m going through.”

That’s when they buy.