Billie Eilish's "HIT ME HARD AND SOFT" becomes the 2nd female album to surpass 7 BILLION streams in less than a year after the release of its first single.
It achieved this milestone with less than ⅓ of the tracks of the other album.
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For the first time in a long time, there's currently a gap of less than 1 million streams for "BIRDS OF A FEATHER" to take the #1 spot on Global Spotify.
— Streams yesterday:
Die With A Smile - 5,880,995
BIRDS OF A FEATHER - 4,946,905
Most viewed lyric videos from "HIT ME HARD AND SOFT" on YouTube:
"BIRDS OF A FEATHER" - 143M
"WILDFLOWER" - 135M
"CHIHIRO" - 44M
"BLUE" - 38M
"L'AMOUR DE MA VIE" - 29M
"THE GREATEST" - 22M
"SKINNY" - 10.6M
"BITTERSUITE" - 10.2M
"THE DINER" - 8.5M
"LUNCH" - 8.2M