Maria Sotra

CMO & Co-Founder @ Mick-Mar Inc. ✨B2B Sales enablement marketing agency ✨

[Maria Sotra @MariaSotra]

1-page 2026 B2B Outreach Blueprint:

🔹 Right mkt, not biggest list
🔹 Warm mkt first
🔹 Real trigger reason
🔹 POV msg (<120w, 1 idea, 1 CTA)
🔹 Context seqs (value per touch)
🔹 Measure conv quality, not sends
🔹 Link outbound to full growth engine

DM me for a copy

[Maria Sotra @MariaSotra]

@mikefutia Content

[Maria Sotra @MariaSotra]

@mikefutia Ads

[Aleyda Solis 🕊️ @aleyda]

🚨 I’ve just updated my AI Search Optimization Checklist (and worksheet) 👇

Following a workflow for a strategical AI search optimization process:

✅ Which prompts and journeys do we actually want to influence?
✅ Where are we visible, cited, recommended or missing?
✅ Which owned pages and third-party sources are shaping the answers?
✅ What needs to be fixed: content, accessibility, entity clarity, source ecosystem, commercial data, localization…?
✅ How do we validate if the changes moved the needle?
✅ How do we report progress without overclaiming AI impact?

It now includes:
⭐️ 12 practical AI search optimization steps
⭐️ Examples and “what good looks like” sections
⭐️ Prompt and presence measurement guidance
⭐️ Gap diagnosis and prioritization examples
⭐️ Source ecosystem mapping
⭐️ Commercial and transactional readiness checks
⭐️ International/local AI search considerations
⭐️ Reporting guidance to separate observed, proxy and modelled signals
⭐️ A recurring validation workflow
⭐️ A downloadable checklist worksheet to use it in practice

The biggest point I’d emphasize: AI search optimization should start with understanding which AI-assisted journeys matter, how your brand appears across them, which sources influence the answers, and what you need to improve to be selected, cited, recommended and accurately represented.

Guide + checklist worksheet here:

https://t.co/e87HMPhDce

[Maria Sotra @MariaSotra]

@gavinzaentz Claude

[Neil Patel @neilpatel]

Want more AI visibility in 90 days?

Check out this action plan.

[Maria Sotra @MariaSotra]

@mikefutia Meta

[Danny @DjokovicFan_]

Serbia has a population of just 6.7 million and yet they have the best basketball player in the world and the greatest tennis player ever in Nikola Jokic and Novak Djokovic.

Amazing. 🇷🇸💪🏻

[Maria Sotra @MariaSotra]

Work surrounded by the right words. This one’s my favorite. ✨🙌🤍
#goodvibes #workspaceinspo

[Maria Sotra @MariaSotra]

@mikefutia ADS

[Maria Sotra @MariaSotra]

@TechWith_Nova Statics

[Maria Sotra @MariaSotra]

#GeotabConnect a few weeks ago was a full-circle moment. 10+ yrs building marketing @Geotab. Now running my own fast growing marketing company. Great to reconnect with so many former colleagues and friends along the way. 💙✈️

[World of Statistics @stats_feed]

Most famous Serbs of all time

🇷🇸 Nikola Tesla — one of the greatest inventors in history
🇷🇸 Novak Djokovic — most Grand Slam titles in men’s tennis
🇷🇸 Nikola Jokić — NBA MVP
🇷🇸 Ivo Andrić — Nobel Prize in Literature (1961)
🇷🇸 Mihajlo Pupin — pioneer of telecommunications
🇷🇸 Milutin Milanković — creator of Milankovitch climate cycles
🇷🇸 Emir Kusturica — Palme d’Or–winning filmmaker
🇷🇸 Mileva Marić — mathematician and physicist, contemporary of Einstein
🇷🇸 Vuk Karadžić — founder of modern Serbian language
🇷🇸 Gavrilo Princip — assassin of Archduke Franz Ferdinand

[Maria Sotra @MariaSotra]

🎶🎸

[The Wolf Man @iTheWolfman]

Bottom view of a cat that has fallen asleep on a glass table

[Massimo @Rainmaker1973]

Life is not about what happens to you, but what you do with what happens to you.

[Maria Sotra @MariaSotra]

https://t.co/t9rRFzvjGe

[Maria Sotra @MariaSotra]

😆 https://t.co/74PBrhb0Rf