Maria Tinitska

Growth Strategist | Fractional Head of Growth | Lifecycle & Retention for Consumer Brands

[Maria Tinitska @MariaTinitska]

Spent this Sunday at a Texas Exes LA fundraiser supporting student access to UT.

It’s easy to think success is individual. In reality, access is built collectively — by communities that keep showing up and investing in others.

#UTexas #TexasExes #AlumniNetwork #AccessMatters #Community

[Maria Tinitska @MariaTinitska]

This spring, I’m mentoring two @FoundersBoost cohorts — LA & Glendale 🚀

Seeing a wide range of startups across AI, healthcare, marketplaces, creative tools, and hardware.

One pattern stands out:
building the product is hard — but turning it into a clear, viable business is even harder.

That’s where I focus:
- sharpening positioning
- defining GTM
- finding the path to first real customers

#startups #GTM #AI #VC

[Maria Tinitska @MariaTinitska]

@Kevinkrone @aistudiocre That’s usually not one problem. It’s a combination of positioning, funnel friction, and sales execution.
Where do you see it breaking?

[Maria Tinitska @MariaTinitska]

Most businesses don’t have a growth problem.
They have a conversion problem.

I recently audited a business preparing to scale — and the real constraints had nothing to do with growth.

[Maria Tinitska @MariaTinitska]

Most businesses don’t fail because of lack of growth.

They fail because the system doesn’t hold under pressure.
Scaling doesn’t solve growth problems — it exposes them.
• traffic scales inefficiency
• positioning > channels
• inconsistency doesn’t compound
• fragile economics break

[Maria Tinitska @MariaTinitska]

4. Sales system ≠ scalable system

The structure existed.
Outcomes weren’t consistent.
• close rate under volume wasn’t reliable
• objection handling wasn’t systematized
• performance lacked visibility

Conversion wasn’t controllable at scale.

[Maria Tinitska @MariaTinitska]

Demo Day 🚀 Proud to be part of this journey. Watching founders grow in confidence, clarity, and momentum in just a few weeks is always inspiring. Huge respect to this cohort and the entire @FoundersBoost Glendale community.
#FoundersBoost #StartupCommunity #DemoDay #FounderJourney #StartupMentorship

[Maria Tinitska @MariaTinitska]

AWS re:Invent 2025 isn’t a marketing conference, and that’s exactly why it mattered.
I went in looking for signals on what’s next for marketers.
What became obvious: marketing is being rebuilt.

Not around campaigns or channels, but around data, AI, and decision systems.

Agentic AI > GenAI
Data foundations > more tools
Decisions > dashboards
Outcomes > engagement

The future belongs to marketers who design systems, not just execute tactics.

#AWSreInvent #Marketing #AI #AgenticAI #Growth #MarTech #FutureOfMarketing

[Maria Tinitska @MariaTinitska]

Day 1 at #AWSreInvent in Las Vegas — the energy is insane.
AI, agentic systems, CX automation… every session shows how quickly everything is shifting from “ideas” to real impact.

One line from AWS VP Pasquale DeMaio hit hard: “If you want to achieve transformation, you have to do something completely different.”

Exactly why I’m here — to go deeper into AI-driven lifecycle, retention, and customer experience that actually move revenue.

Amazing start. More coming. ⚡️

#AI #GenAI #Growth #Retention #CustomerExperience

[Maria Tinitska @MariaTinitska]

I shot a 67 at TPC San Antonio using TOURCAST data #AWSsmartcaddiechallenge

[Maria Tinitska @MariaTinitska]

Grateful to join the FoundersBoost Startup Accelerator as a mentor for the Consumer Tech Cohort (https://t.co/Mc3yDVfpGA).
It’s been inspiring to meet such talented founders and see their ideas come to life.
Excited for Demo Day on December 11, 2025!
Investors - DM me if you’d like to attend.
#FoundersBoost #StartupAccelerator #Mentorship #DemoDay #LAStartups

[Maria Tinitska @MariaTinitska]

The best-performing email subject line I’ve tested in the past year?
"We see you. Chaos and all."

It wasn’t clever. It was felt.
People don’t want perfect. They want to feel seen.

#EmailMarketing #MarketingTips

[Maria Tinitska @MariaTinitska]

Social isn’t a billboard.
It’s where people:
👀 Watch
🛍 Discover
🧠 Think
💬 Talk
If your brand isn’t sparking a real connection,
you’re just background noise.
#Marketing #SocialMediaTrends

[Maria Tinitska @MariaTinitska]

3 questions I ask before launching any online campaign:

1. What pain are we solving?
2. Where does this audience hang out online?
3. What emotion are we trying to trigger?

Tactics come last.
Strategy leads.

#MarketingTips #GrowthMarketing #CampaignStrategy

[Maria Tinitska @MariaTinitska]

Great time at the 2025 Texas McCombs Summer Celebration in LA!
Loved meeting Dean Lillian Mills and reconnecting with fellow Longhorns. Grateful for this amazing alumni network. 🤘
#TexasMcCombs #HookEm #UTAlumni #Networking

[Maria Tinitska @MariaTinitska]

According to @_komarketing_ , 34% of B2B buyers disengage because the content they get is irrelevant.

My marketing professor at UT Austin put it best:
"Your content should be so valuable that your audience would pay for it."

That’s the bar.

#B2BMarketing #ContentStrategy