Spring-Summer 2027 Show. House Ambassadors and friends of the House #jhope, #Skepta, #JeremyAllenWhite, #LilBaby, #LolaYoung, and #Quavo attended @Pharrell's collection unveiling.
#LVMenSS27 #PharrellWilliams #LouisVuittoSpring-Summer 2027 Show. House Ambassadors and friends of the House #jhope, #Skepta, #JeremyAllenWhite, #LilBaby, #LolaYoung, and #Quavo attended @Pharrell's collection unveiling.
#LVMenSS27 #PharrellWilliams #LouisVuittoSpring-Summer 2027 Show. House Ambassadors and friends of the House #jhope, #Skepta, #JeremyAllenWhite, #LilBaby, #LolaYoung, and #Quavo attended @Pharrell's collection unveiling.
#LVMenSS27 #PharrellWilliams #LouisVuittoSpring-Summer 2027 Show. House Ambassadors and friends of the House #jhope, #Skepta, #JeremyAllenWhite, #LilBaby, #LolaYoung, and #Quavo attended @Pharrell's collection unveiling.
#LVMenSS27 #PharrellWilliams #LouisVuittoSpring-Summer 2027 Show. House Ambassadors and friends of the House #jhope, #Skepta, #JeremyAllenWhite, #LilBaby, #LolaYoung, and #Quavo attended @Pharrell's collection unveiling.
#LVMenSS27 #PharrellWilliams #LouisVuittoSpring-Summer 2027 Show. House Ambassadors and friends of the House #jhope, #Skepta, #JeremyAllenWhite, #LilBaby, #LolaYoung, and #Quavo attended @Pharrell's collection unveiling.
#LVMenSS27#PharrellWilliams#LouisVuitton
Jimin, a Global Brand Ambassador for @Dior, was in the building for the Menswear Spring 2027 show. Tap the link to discover the collection. https://t.co/ti1FncVB8x
“When Bad Bunny won album of the year at the Grammy this year, I felt something shift.
Meanwhile, every time BTS perform at the Grammys, the ratings went up. The show got the audience, BTS got nothing. This isn't new, it's a pattern.
This new Asian pop category is recognition of something real. Asian music's influence is impossible to ignore now. But at the same time, it puts that influence back inside the box that America built.”
🔗 https://t.co/q8T9GeIb35
There’s a lot to unpack here, and I’m going to say it directly. I dont care if I get cancelled but this needs to be said.
For years, BTS were told they weren’t big enough, mainstream enough, or "Grammy material." Then they became one of the biggest acts in the world. They broke records, sold out stadiums across continents, topped charts repeatedly, and built a global cultural impact that few artists in history can match.
And when they became too successful to ignore?
The Grammys nominated "Dynamite" and "Butter"—both English-language songs.
Let that sink in.
The songs that got BTS into the major Grammy conversation were the songs that fit most comfortably into the Western industry framework. Yet BTS's discography is filled with critically acclaimed Korean-language music that has had enormous cultural and artistic impact.
Now we have a "Best Asian Pop Music Performance" category.
And before anyone calls that progress, let's ask the obvious question: why does there need to be a separate category at all?
If Asian artists are good enough to dominate global charts, sell millions of records, headline festivals, influence culture worldwide, and compete with every major artist in the industry, then they are good enough for the same categories as everyone else.
Inclusion isn't creating a separate lane after Asian artists prove they can win in the existing ones.
Inclusion is treating them as equals.
That's why BTS's lyrics in "Aliens" hit so hard:
"어쩜 그래 shameless
예의를 차려 we aliens
해는 동쪽에서 risin'
Aliens, aliens"
No matter how successful some artists become, there are still systems and institutions that treat them as perpetual outsiders.
And that's exactly why this conversation matters.
Because when BTS were impossible to ignore, the response shouldn't have been to create another box and place Asian artists inside it. The response should have been to judge them by the same standards as every other artist competing for the biggest awards in music.
ARMYs, we have a mission.
Talk about Arirang everywhere. Put it in AOTY conversations. Put it in ROTY conversations. Write threads. Make edits. Share analyses. Start discussions.
If we believe it deserves those nominations, then let's make enough noise that nobody can pretend it doesn't belong in the room.
They ignored BTS until they couldn't.
Let's make sure they can't ignore Arirang either.
“No. 29” by BTS is one of the biggest song debuts on Global Spotify in 2026, with 6.50 MILLION streams, despite having no lyrics.
— It surpasses all K-pop debuts this year, excluding themselves.
BTS’ “ARIRANG” (62 days) surpasses Bad Bunny’s “Un Verano Sin Ti” to become the album with the most days charting all of its songs on the Spotify Global Chart in history.