Mariam Burchuladze

Employee Influence Analyst at DSMN8🔸 - The Employee Influencer Platform🔎 🌐 #marketing #socialmedia #contentmarketing

[Mariam Burchuladze @MariamBurchula1]

- Company-centric posts engaged an average of 22.64 co-workers.

- A staggering 35.61% of interactions on all posts came from co-workers.

- Interactions from co-workers increased when the post was company-centric.

#InternalCommunications #Communications #EmployeeAdvocacy

[Mariam Burchuladze @MariamBurchula1]

Big research piece, even bigger findings 📊

DSMN8 decided to tackle the "mixternal communications" trend.

That is, by reaching a greater amount of your workforce via external channels.

Over 1,000 employee posts were analysed. Here are some key findings:

[Mariam Burchuladze @MariamBurchula1]

🌐📲 Social media has changed the way we connect and share! 🌍✨ From staying updated to building communities, it's become an essential part of our lives. Let's explore the power of #SocialMedia together and make meaningful connections. 🤝💙 #DigitalAge #ConnectAndShare

[Mariam Burchuladze @MariamBurchula1]

Attention all social media enthusiasts! 🌟 Join me in celebrating the power of social media in connecting people and driving positive change! 🌐✨ Let's have meaningful conversations, share ideas, and build communities that inspire! 🤝💡
#SocialMediaPower #ConnectAndInspire

[Mariam Burchuladze @MariamBurchula1]

In some cases, companies were content if their profits were only half of their marketing costs.

But now, as valuations plummet, these economics are no longer sustainable.

Who will be brave enough to alter their marketing strategies over the next two years?

[Mariam Burchuladze @MariamBurchula1]

Calling all Marketers - The times are changing!

Venture capitalists have been able to prop up tech companies with inflated valuations, allowing them to pour money into marketing without considering its effectiveness.

[Mariam Burchuladze @MariamBurchula1]

You can always change your plan, but only if you have one.

[Mariam Burchuladze @MariamBurchula1]

RECOGNITION > REWARD

Notice someone driving significant results through your advocacy platform?

Let them know about it!

Validation communications are a vital part of all great EA programs.
#Employees #SocialMedia  #DigitalMarketing #Communications #EmployerBranding

[Mariam Burchuladze @MariamBurchula1]

👉 If your employees share the latest industry news and research, they’re far more likely to build reputations as thought leaders.

3rd party content is readily available when your company output is low.

[Mariam Burchuladze @MariamBurchula1]

🚨 Top Tip 📷
Employee advocacy programs are a great way to test content variations before sharing on your brand channels! Full podcast: https://t.co/0Zh0UnwrdP #MarketingTips #EmployeeAdvocacy #SocialMediaMarketing

[DSMN8 | The #1 Employee Advocacy Platform @dsmn8]

"If you utilize employees to get their perspectives, and then use it in your own content... The amount of content you can draw from is just so much more significant" - @bradindigital

Podcast Episode: https://t.co/kcDxTyKu4q

#ContentCreation #InfluencerMarketing #SocialMedia

[Mariam Burchuladze @MariamBurchula1]

Before you start growing your brand on social media

Get leadership buy-in.

Demonstrate the value to the business, not just your career.

How To Build a Personal Brand as an Employee 👇

https://t.co/W7ghTvKcHi

#PersonalBranding #EmployeeInfluencers

[DSMN8 | The #1 Employee Advocacy Platform @dsmn8]

Switch off your marketing brain 🧠

Stop writing like a company.

Write like you talk!

#EmployeeAdvocacy #DigitalMarketing #EmployerBranding

[Mariam Burchuladze @MariamBurchula1]

Get very clear on what your goals are. This will keep you focused on every piece you create.

[Mariam Burchuladze @MariamBurchula1]

Giving an authentic “behind-the-scenes” look at life at the company… and people have been loving it.

https://t.co/dB9D66JsOk

#employeeinfluencers #marketing #employerbranding #socialmediamarketing

[Mariam Burchuladze @MariamBurchula1]

Couldn’t have put this better myself.
Employee influencers are back in the spotlight.
And for a good reason!
The past year (with the phenomenal rise of TikTok) has seen a number of companies' employees taking to social media to promote their work and share their experiences.

[Mariam Burchuladze @MariamBurchula1]

On May 26, Georgia celebrates the 32nd Independence Day. This year it takes place under the slogan “With the love of freedom!”.

Happy Independence Day!
#IndependenceDay

[Mariam Burchuladze @MariamBurchula1]

If you are looking for a podcast to listen to on your way home or the way to work, here it is🎧
Thank me later 🫡

[DSMN8 | The #1 Employee Advocacy Platform @dsmn8]

🎧 Listen to the Full Episode: https://t.co/UTRiMI1q06

[DSMN8 | The #1 Employee Advocacy Platform @dsmn8]

🎧 Listen to the Full Episode: https://t.co/UTRiMI1q06

[Mariam Burchuladze @MariamBurchula1]

This episode of DSMN8’s podcast is a must-listen for anyone that’s experiencing “creator’s block” 👇

#SocialMediaMarketing #DigitalMarketing #ContentStrategy #ContentCreation https://t.co/4iwjh4MgjY

[Mariam Burchuladze @MariamBurchula1]

This isn’t just a marketing pain point.

Something I feel everyone can empathise with:

Consistently creating valuable content.

It’s not just marketing teams creating content nowadays. It’s everyone from marketing to sales teams and executives.

[Mariam Burchuladze @MariamBurchula1]

We’ve seen clients pivot their entire content strategy based on the performance of their employee advocacy program.