O produto ou serviço não pode ser levando por tentativa e erro ou tentativa e acerto. Ele precisa ter um direcionamento assertivo das necessidades da usuária, só assim o produto vai conseguir ganhar tração ao ponto de segui por apenas direcionamento estratégico.
Useful User-Centric Content Design Process to Boost your Next Design Project! fire🔥
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Empathise/ Understand
- Research user needs/ business needs
- Understand current landscape and assumptions
- Identify current user behaviour
Discovery typically includes:
- Capturing insights through research, analysis and stakeholder interviews
- Project canvas
- Empathy map
- Journey map
- Product strategy
Define
- Define strategy
- Define scope of work and resource/time needed
- Define success criteria and measures
Planning typically includes:
- Defining strategy including content
- Gathering requirements
- Creating epics and user stories
- Estimating time/resource
Ideate
- Co-design potential solutions (determine flow, features, format, structure
Ideation typically includes:
- Organising journey flow and features
- IA, content prioritisation and messaging hierarchy
- Sketching basic designs
- Journey mapping
- Language suggestions, defining voice/tone and key messages
Design/ prototype
- Collaboratively design solution
- Write the content that will be tested with users
- Document design decisions
Prototyping typically includes:
- Further design and content exploration
- Using collaborative tools to design your proposed solution including content
- Sharing design and rationale with key stakeholders
- Pair writing
Review
- Peer reviews
- Stakeholder reviews
- Tech feasibility reviews
Review typically includes:
- Crits
- Stakeholder feedback sessions
- Show and tells
Implement
- Document content (if necessary
- Work with dev to ensure accuracy of content
- Work with other teams to ensure content alignment
Implementation may include:
- QA
- Production of content including SEO requirements such as metadata and tags
- Launch management/ internal communication of new features
Test and learn
- Test your solution through
- AB testing, usability testing, or against success measures
- Report on progress
- Create hypotheses for optimisation
Measurement typically includes:
- Research methodology
- Data and sentiment analysis
- Content audits
- Creating test plans
By @minette_78 🙌
#ux #ui #uxdesign #uidesign #productdesign #contentstrategy #uxstrategy #visualdesign #mobile #webdesign #appdesign #design #userexperience #business #marketing #startup #business
Os designers não estão conseguindo criar os seus próprios portfólio, vejo diversos portfólio usando templates do framer. Os caras não querem mais aprender a usar uma ferramenta No code 🤮