Former Maverick TV Boss Simon Knight Sells His Knight Vision Studios To Connected TV Company View TV https://t.co/ew6vNU1c6X via @Deadline#CTV#FAST#ContentMonetization
FAST has been serving up programmatic spaghetti - broken VAST tags, looping ad calls, junk stacked on junk.
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https://t.co/TGApeLnlfR
Retailers are doubling down on #RetailMedia ad-serving like it’s Black Friday for data insights! 📊💡 With 1st-party data in the driver’s seat and cookies playing backseat driver, brands are fighting for the digital shelf like it’s aisle 5. 🚀🛒 #AdTech
Global $231.28 Bn Retail Media Markets, 2020-2023 & 2024-2030: Leveraging First-Party Data for Personalized Campaigns, Platforms Flourish Amid E-commerce Surge https://t.co/6plhsql7JK
There was significant emphasis on leveraging AI and identity for more personalized ads. Considering the rapid pace of tech and changing consumer behaviors, what do you see as the next big milestone for Retail Media?