Mark Schaefer

Keynote speaker, futurist, consultant, college educator, author of 12 books including "KNOWN" "Marketing Rebellion," "Belonging to the Brand," and "Audacious."

[Mark Schaefer @markwschaefer]

The future of marketing is here. Marketing that works. Marketing that heals. https://t.co/zTzN3Q2EuS

[Mark Schaefer @markwschaefer]

I'm driven by desperation (and proud of it) https://t.co/KEmmalDCFY

[Mark Schaefer @markwschaefer]

Rage Farms: The Hidden Industry Weaponizing Outrage Against Brands https://t.co/BqE3jVrqQW

[Mark Schaefer @markwschaefer]

DGAF: Why unhinged brands could be the safest marketing path https://t.co/sIhgbQ0dWf

[Mark Schaefer @markwschaefer]

@Frank_Strong Agree. The changes I made in my post favor smaller brands!

[Mark Schaefer @markwschaefer]

Five shifts in social media strategy that separate winners from wallpaper https://t.co/cQgXhWCapU

[Mark Schaefer @markwschaefer]

Five shifts in social media strategy that separate winners from wallpaper https://t.co/cQgXhWCapU

[Mark Schaefer @markwschaefer]

Is it time to monetize your audience through #Substack? https://t.co/IScoOUJTeH

[Mark Schaefer @markwschaefer]

A dozen huge marketing ideas sitting right in front of you https://t.co/wmilaY4wYo

[Mark Schaefer @markwschaefer]

Who's responsible for social media addiction? Me and you. https://t.co/ewDg9pS6bn

[Mark Schaefer @markwschaefer]

Thank you Bob!

[Bob Cargill @thebobcargill]

Fascinating perspective. Brilliant thinking. Read...

How to use AI to become a genius https://t.co/OWROhsYiHU via @markwschaefer

[Rachel Strella @RachelStrella]

How to use AI to become a genius https://t.co/xLN928W570 via @markwschaefer

[Mark Schaefer @markwschaefer]

How to use AI to become a genius https://t.co/JL9X4hiX6i

[Mark Schaefer @markwschaefer]

@SteveZeitch Well said, Steve.

[Mark Schaefer @markwschaefer]

What parents should know about AI and their kids https://t.co/Hs3DYAoscy

[Mark Schaefer @markwschaefer]

How to overcome Content Shock in a world of AI slop https://t.co/9V36ySexxM

[Mark Schaefer @markwschaefer]

What parents should know about AI and their kids https://t.co/Hs3DYAoscy

[Bob Cargill @thebobcargill]

Content creators don't start with "the room" https://t.co/a9M5XuD6aV via @markwschaefer

[Rachel Strella @RachelStrella]

Content creators don't start with "the room" https://t.co/HNS2p7G1tg via @markwschaefer

[Julia Bramble Ph.D. @JuliaBramble]

"The future may be AI-powered, but trust is still built person by person."

^^ A line in a brilliant email that landed in my inbox today from @markwschaefer .

It sums up so much that's important right now.

Yes AI can churn out content by the bucketload.

Yes you can schedule it to go out - every minute of every day if you want to ...

But when business is built on relationships, how is that going to help?

No AI tool has access to your lived experience

No AI tool can deliver your brand of empathy

No AI tool can build relationships.

So, to grow, we need to go all in on doing the things that AI can't -

- sharing our unique stories
- making a quick video on our phone and sharing it
- responding to posts with a meaningful comment
- sending a one off personal message

They take time.
They're not automatable.
And that's the point!

[Selene Ivette @AuthorSeleneIve]

I share the worry of AI. As a teacher of high schoolers it also worries me how much kids use AI instead of their beautiful brains. They are capable of great things but prefer to join the modern world. #snhusmm