Keynote speaker, futurist, consultant, college educator, author of 12 books including "KNOWN" "Marketing Rebellion," "Belonging to the Brand," and "Audacious."
Interesting book about how marketing is changing. By @markwschaefer
Reading for my Fourth edition of How to Market a Book which has a lot more about AI in!
Interesting book about how marketing is changing. By @markwschaefer
Reading for my Fourth edition of How to Market a Book which has a lot more about AI in!
I agree that consistency is a big part of marketing. AI can help with that, especially if it is "feeding itself." But like I said in the article, there are two dynamics at work. Anything done to appease the machine probably will be off-putting to humans at some point. It has to be a blend.
“A strong brand … must be trusted by people. And understood by machines.”
I trust Mark on this.
I Was Wrong About AI and Brand Trust. Here's What Actually Wins. https://t.co/WxJb5Phc7Z via @markwschaefer
I read a ridiculously awesome blog post by @markwschaefer, “The Collapse of Consideration,” and had to share my takeaways recently while walking down Longwood Avenue in #Boston.
#AI is changing how consumers decide what to buy.