This is what I mean when I tell you that companies don't take your privacy seriously.
Alaska Air already has my government ID. They know my legal name, my birthdate, my face. I cannot board their plane without handing that over.
But that's not enough. Just to view their website they require me to DEGRADE my privacy AND security so they can collect even more data about me. They won't let me even look at their website unless they collect my IP, geolocation, finger print my browser, and collect any information they can use to identify me even more. The data they want is precise enough that it makes me trackable across the whole internet long after I use their site.
This is not for my privacy or security. When companies say they value your privacy, what they really mean is your privacy is valuable to them, like an inventory item. They harvest privacy, not protect it. AlaskaAir you need to do way better than this.