Russell Shelton

[Russell Shelton @MarketFluency]

Great reading for Marketers that understand "Sales is the customer of Marketing" #SalesReadyMarketing

[Russell Shelton @MarketFluency]

#MKTGNATION .. Quote of the week so far, from Kim Kadlec, SVP Global Marketing at VISA .. "Taking the handcuffs of our legacy fetishes" .?!

[Russell Shelton @MarketFluency]

#MKTGnation .. The new #marketo function "Account Insight" .. Steve Lucas: "Wow .. You can now control a sales guy like drone!" .. Lol!!

[Russell Shelton @MarketFluency]

#mktgnation .. Marketo has "Engagement" spot on .. But digital is only part of the journey .. Human Engagement is where conversion happens