Marketecture

A different kind of B2B media company. We cover the advertising and marketing industries like no other, with insights, personalities and fun.

[Marketecture @marketecturetv]

Marketecture is proud to announce we have acquired and revived legendary advertising website @adland, the world's largest collection of ads.

Read more 👇

[Marketecture @marketecturetv]

Scott Ensign of Butler/Till joins @aripap to break down independent agency strategy, AI in media buying, and pharma ad trends. Listen to the full conversation below.

https://t.co/1AGhJHyg6M

[Marketecture @marketecturetv]

For years, mobile advertising spent a lot of time talking about what privacy changes like IDFA were taking away.

The more interesting – and meaningful – topic of conversation should be what they forced the industry to build.

New approaches to targeting. Better retention strategies. Smarter use of creative. Untapped opportunities in ASO.

@JeremyBloomHere and @sam_khoury1 , alongside our partners at @InMobi unpack it in our final Hot Takes from MAU Las Vegas.

[Marketecture @marketecturetv]

Cannes is calling, and we’ve got croissants, rosé, and content on the brain.

Before the ad industry converges on the Croisette, we enlisted Marketecture’s @JeremyBloomHere to help us say “merci beaucoup” to the partners making our Cannes coverage possible.

Missed the boat this time? Marketecture Live: Chicago is coming this fall. Let’s cook up something great together: https://t.co/YyKQQ3e8xh

[Marketecture @marketecturetv]

For years, marketing optimized for performance at the lowest cost.

As AI turns targeting, automation, and optimization into table stakes, @JeremyBloomHere and @sam_khoury1 explored a simple question with industry leaders at MAU Las Vegas: where will competitive advantage come from next? Hint: from sources advertisers have neglected for far too long.

🎥 Watch the full interview below.

[Marketecture @marketecturetv]

One question, three answers. Ask finance, ad ops, and sales for your RPV and watch them disagree.

This week on AdTech Therapy: holistic revenue, and the one metric that should run your whole business.

Bring your crisis 👉 https://t.co/guqNnc8XwM

🛋�� The session starts now. 🎧
The AdTech Therapy Website: https://t.co/FXlQFfTA8f
Spotify: https://t.co/Wx81xaR7kT
Apple: https://t.co/kwQZXd8Pji
YouTube: https://t.co/nfKuZvwy4D

[Marketecture @marketecturetv]

Who’s setting the rules in ad tech, and who gets left out? Marketecture guest author @chapell68 examines how infrastructure decisions today could lock out independents tomorrow. Read more below.

https://t.co/9wRt7mL74H

[Marketecture @marketecturetv]

91% of marketers distrust platform-reported results. @aripap talks with Damian Garbaccio (Chief Commercial and Marketing Officer, @AffinitySolutns) and Doug Campbell (Chief Strategy Officer, @doubleverify) about data and the future of ad measurement.

https://t.co/GPMYXiIndZ

[Marketecture @marketecturetv]

Streaming advertisers are moving beyond broad audience segments and into AI-powered precision at the scene level.

In Episode 3 of From Show to Scene sponsored by @wurlctv, Dave Bernath, CEO of @wurlctv, joined @AdtechGod and @JeremyBloomHere to discuss how CTV targeting is evolving beyond show-level placements toward contextual intelligence powered by AI.

Key takeaways:
• Scene-level targeting creates new opportunities for relevance by aligning ads with specific moments in content
• AI can match messaging to the mood, emotion, and context of individual scenes
• Transparency, measurement, and brand safety remain critical challenges for broader adoption
• Personalized advertising experiences must balance relevance with consumer privacy
• The next phase of CTV innovation will be driven by deeper contextual understanding, not just audience data

https://t.co/Kah0BoHCyV

[Marketecture @marketecturetv]

Do artists and influencers actually have databases of their fans? Alex Chatfield comes on the pod to talk about how celebrities and influencers can capture data for better activations. Full pod episode on YouTube or wherever your listen.

https://t.co/3WhoQbVRe0

[Marketecture @marketecturetv]

Ad tech takes itself too seriously. Sometimes you need a rap battle instead.

Louis Mitchell (The Trade Desk) joins Jeremy Bloom 🌞 (Marketecture Media) and brought bars to Miami Beach, mixing CPMs, CPAs, AI hype, and conference culture into one unforgettable freestyle.

Some Hot Takes:
- Not everyone came for the panels. Some came to spot ad tech celebrities.
- AI may dominate the agenda, but networking still steals the show.
- The real conference ROI often happens outside the meeting rooms.
- Every industry needs more humor and fewer buzzwords.

[Marketecture @marketecturetv]

Some may say mobile innovation has plateaued.

Coming out of MAU Las Vegas, our hot take is the opposite: mobile is so hot rn. 🔥

The conversations and energy on the ground made one thing clear: mobile innovation never slowed down.

In partnership with @InMobi , we captured more spicy takes from the world of mobile:
→ AI won’t kill RTB, it might finally make it work
→ “Free” ad credits aren’t really free
→ Mobile performance goals must move beyond installs

Watch the latest Hot Takes 👇

#MAUVegas #Mobile #AdTech

[Marketecture @marketecturetv]

Blair Brady, Co-Founder and CEO of WITH, joins @JeremyBloomHere and @palau to unpack invisible leadership, team alignment, and how CMOs should navigate AI-driven shifts. Listen for sharp insights.

https://t.co/8yay3GQAzP

[Marketecture @marketecturetv]

Ad tech is hard. Nobody gets to say so out loud.

So we built a couch for it. AdTech Therapy - real questions, honest answers, no vendor spin, a little tough love. Episode one's live, new ones weekly.

Bring your crisis 👉 https://t.co/guqNnc9vmk

🛋️ The session starts now.
Spotify: https://t.co/8IggPDkpxN
Apple: https://t.co/U7fiD2D7e6
YouTube: https://t.co/o3ATlE2BjD

[Marketecture @marketecturetv]

In this week’s Marketecture newsletter, Ari lays out the branding lessons we can all take away from a schlocky company that achieved 100% brand awareness. Link below 👇

https://t.co/IFXrh6g14m

[Marketecture @marketecturetv]

@keithepetri from @viant_tech joins @sam_khoury1 to unpack identity, SPO, and CTV attribution. Why does proof matter more than promises? Link below.

https://t.co/TqsRceWNGO

[Marketecture @marketecturetv]

Watch the full episode here: https://t.co/YxqA5vkOVm

[Marketecture @marketecturetv]

Streaming advertisers are moving beyond broad reach and into precision moments.

In Episode 2 of From Show to Scene sponsored by @wurlctv , Emily Kennedy, EVP & Head of Marketplace @dentsu_global , joined @AdtechGod and @JeremyBloomHere 🌞 to share why contextual targeting is evolving from a planning input into a true optimization signal.

Key takeaways:
• Scene-level targeting drives stronger engagement when messaging aligns with the moment
• Quality signals matter more than signal volume • Measurement must move beyond impressions and reach
• Fragmentation and inconsistent taxonomies are still slowing industry-wide innovation
• The future of CTV advertising depends on orchestrating audience, content, and message together