MarketingBitz

Created by @LocalSearchAssn, MarketingBitz compiles the most useful #digitalmarketing info available to #smallbusiness.

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New sessions and speakers are coming to Washington! Bootcamps are designed to help business owners (like you!) gain hands-on and practical technology knowledge you can apply in the day-to-day operation of your business. Space is limited so register soon: https://t.co/8uErO0j5xH

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Check out this week's roundup of small business articles and blogs: https://t.co/G9KGStsLiS

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Setting up a paid search campaign with Google AdWords or Microsoft Advertising can be overwhelming — where do you start, exactly? Here are a few effective ways to boost your pay-per-click (PPC) marketing strategy: https://t.co/mv5s1tyzs9

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How important are online reviews for a small business? Check out some of these statistics to see: https://t.co/gUh2hGlV8H

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Check out this week's roundup of small business articles and blogs: https://t.co/BTK3i02hLZ

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If you really want to create an impact on your local SEO, and develop a stronger presence on Google, there are several others features within GMB that you can and should be using, here are a few of them: https://t.co/FljrR3MouF

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If you’re considering making Twitter a part of your social media strategy, here are a few best practices for posting on the platform: https://t.co/o7ll6bSfas

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Many small business owners want to take advantage of PPC, but can’t invest a ton of time into making sure it’s organized, relevant, and ultimately successful. Check out these 5 ways to run an awesome PPC campaign: https://t.co/7SaAk2ZDST

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Check out this week's roundup of small business articles and blogs: https://t.co/vZ5tzBn9jf

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Your website is often the first thing a customer sees about your business, so you want to provide them with a good experience that encourages them to keep coming back.

Check out these 5 things you need to execute prior to launching your website: https://t.co/YKJf8VuBgE

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As the first part of a four-part series designed to help you gain a better understanding of what works best and where, here are a few tips for how and when to post content on Facebook: https://t.co/C5nRV24y8Y

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With so many variables to watch out for, getting to the top of Google for local search terms can be daunting. How can you ensure your website is optimized to generate more local search traffic?

Here's a checklist to run through when optimizing your site: https://t.co/tq2G5z5mZ3

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Check out this week's roundup of small business articles and blogs: https://t.co/bRtYp16ijd

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SEO and PPC are two different channels, but they work collectively as a team. Ultimately, the goal of these channels is to attract people to your website. The question is whether SEO is better or PPC in the long run? What about combined?

Read more: https://t.co/JF7ZxOyiZl

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As a small business, you don’t want to end up penalized for bad, black hat SEO when you’re putting out a good product and delivering good service.

Read about the dangers of black hat SEO here: https://t.co/TIcuZ0XiRX

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Happening now at #LOCALOGYENGAGE19 -- " SMB On-Stage Discussion: Research in Real Time/Tell Us What You Think: A Small Business Round Table" where local business owners are taking the stage to offer their perspectives on the tools, topics and themes discussed today.

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"Key Lessons for Local Entrepreneurs" is starting now at #LOCALOGYENGAGE19 and features @Microsoft's Abid Chaudhry interviewing Sydni Craig-Hart of @smartsimplemktg on how to identify your ideal client, validate your core messages and simplify your marketing.

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AI and Chatbots in retail can provide businesses with increased personalization, merchandise recommendations based on survey responses or past purchases and the best time to contact customers #LOCALOGYENGAGE19

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@zoho's Emily Sloan-Pace's session, "Smart Service: Winning the Customer Experience" is happening now at #LOCALOGYENGAGE19. She's discussing how to use technology to deliver smarter service for a better customer experience and improved customer loyalty.

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To retain good employees, businesses must create a culture of excellence and develop their top talent #LOCALOGYENGAGE19

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Mark Haner from @LinkedIn is speaking now at #LOCALOGYENGAGE19. His session, “Finding and Hiring the Right People” focuses on how to hire more effectively in a low-unemployment environment, as well as how to retain great employees.