Luke Mathews

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[Luke Mathews @MarketingLuke]

@ShannonJean At least you made a dollar! In a similar situation I lost thousands……. The wisdom comes with the failures! Albeit painful…

[Trung Phan @TrungTPhan]

Be Sam Presti:

>> Join San Antonio Spurs as video intern at 22 (2000)

>> Front office prodigy and go Seattle/OKC Thunder as GM at 29 (2007) 

>> All-time draft run: KD (2007), Russ (2008), Ibaka (2008), Harden (2009)

>> Build 2nd youngest Finals team ever (2012)

>> Ownership cheaps out and trades Harden (2012), Gut-punch loss to GS (2016), KD leaves to GS (2016)

>> Trade Ibaka for Oladipo and draft rights to Sabonis (2016)

>> Get MVP Russ a running mate and trade Oladipo/Sabonis for PG13 (2017)

>> First-round outs, “OKC is cooked", “Just tank”, “Presti should bail” (2018-2019)

>> Trade Russ and PG13, then get back SGA and a million picks (2019)

>> Bring in CP3 to mentor SGA (2019)

>> Hire Mark Daigneault and reset culture (2020)

>> Another incredible draft run: Giddey (2021), JDub (2022), Chet (2022) 

>> Trader Giddey for Caruso (2024)

>> SGA MVP and again 2nd youngest Finals team ever 13 years later (2025)

>> Beat Indy to win Championships with the organization you joined 18 years ago (2025)

>> Now 47 and OKC still got a million picks (and have the OG Nick “Mr Thunder” Collison working with you in front office)

[Adam Schefter @AdamSchefter]

OKC’s first championship:

[NBACentral @TheDunkCentral]

Scoring Title
MVP on a 68 win team
WCF MVP
NBA Champion
Finals MVP

SGA just completed one of the greatest individual seasons in NBA history 💐

[Bleacher Report @BleacherReport]

RT IF YOU GOT THE THUNDER WINNING THE NBA CHAMPIONSHIP ⚡️🏆

[OKC THUNDER @okcthunder]

HISTORY MADE 🏆

[OKC THUNDER @okcthunder]

HOW WE FEELING, THUNDER FANS?!?!

[NBA @NBA]

The @okcthunder are the 2024-25 NBA Champions!

[OKC THUNDER @okcthunder]

THUNDER WINS NBA FINALS ⚡️⚡️⚡️⚡️

[ESPN @espn]

JOB FINISHED 🏆

The Thunder have brought a championship to Oklahoma City for the first time! ⚡

[OKC THUNDER @okcthunder]

FOR THE FIRST TIME IN OKC HISTORY, THE THUNDER ARE NBA CHAMPIONS 🏆

[OKC THUNDER @okcthunder]

YOUR 2025 @NBA CHAMPIONS 🏆

#ThunderUp

[Luke Mathews @MarketingLuke]

@matt_gray_ Brand

[Luke Mathews @MarketingLuke]

Though to be fair, the folks filming pressure washing or free lawn care for content might disagree with me. Maybe there is real value there after all.

[Luke Mathews @MarketingLuke]

I don't see the value of heavy social media for local service businesses. Most don’t need a flashy or active presence to thrive—plenty are doing 6–7 figures without it.

[Luke Mathews @MarketingLuke]

That said, having zero presence is a miss. A simple page with contact info or booking details goes a long way. It’s basically a digital business card. (Retail, storefronts, or seasonal food spots? Whole different story.)

[Luke Mathews @MarketingLuke]

Yes, culture, language, and relationships play a role. But in the end, success comes down to solving problems and meeting needs, wherever you are.

[Luke Mathews @MarketingLuke]

Business is simple at its core: create value and meet real needs. Everything else builds from that foundation.

[Luke Mathews @MarketingLuke]

International business often gets overcomplicated. But across borders, what matters most stays the same: value creation and clear communication.