Give your clients all the information that they ask for. Educate your clients with content that shows the value of your product or service. Make your brand known based on THEIR doubts, on THEIR problem.
What should be done during this first encounter? What information should we share so we can have a "second date"? How to convert this customer who is getting to know us, into a client who falls in love with us and stays?
Maybe what you are selling is just what they are looking for but, since you haven't found a way to reach them, goodbye to that sale! This is what we call cold traffic.
Total ignorance of your company. This are the prospects who have no idea about what you have to offer. They haven't even turned around to see you. It's not that they like or dislike what you have to offer, you just don't even exist to them.
What any marketing agency pretends to do is to attract customers to companies. Their goal is to make the product or service of the company with which they work, known. However, customers have different levels of knowledge about the products and brands that interest them.