ROARMarketingConcept

We provide data-driven, comprehensive marketing strategies to technology innovation companies. We're marketers...and we're engineers!

[ROARMarketingConcept @MarketingRoar]

@KidneyCancer To all who have tweeted here....I am Dr. Wood's older brother, Ken. Besides being brothers and growing up together, Chris and I were best friends. I am so grateful for the positive impact he had on so many. His passing is and will be especially hard for me.

[ROARMarketingConcept @MarketingRoar]

Win A PRS Mira SE #giveaway #win https://t.co/LvNwSWWEnY

[ROARMarketingConcept @MarketingRoar]

PyData Triangle January 2020 Meetup https://t.co/LWY7vNjKWO #Meetup #Morrisville via @Meetup

[ROARMarketingConcept @MarketingRoar]

Answer to How do I learn machine learning? by Ken Wood https://t.co/vmYBtvzhWP

[ROARMarketingConcept @MarketingRoar]

We're performing a comprehensive #Marketing lead funnel analysis using the OLIST on-line seller dataset on @KaggleDatasets .

[ROARMarketingConcept @MarketingRoar]

We're analyzing the Black Friday dataset available on Kaggle using Python's #sklearn package. So far, the #RandomForest model yields the lowest RMSE between predicted and actual values of the target variable (customer purchases). #MarketingStrategy #DataScience

[ROARMarketingConcept @MarketingRoar]

When training a #machinelearning binary classifier (i.e., for a given set of #marketing #data, will a prospect become a #customer?), it is misleading (and wrong!) to rely solely on model accuracy. Metrics like precision, recall and F1 scores need to be ca…https://t.co/oo1fMAWMvL

[ROARMarketingConcept @MarketingRoar]

"Next Matters Most: UX & Machine Learning Workshop". See you there? https://t.co/87YxBdCWNV via @Eventbrite

[ROARMarketingConcept @MarketingRoar]

This was a great specialization to complete (but also very challenging!). It has direct applications to #marketingstrategy because we're using sequence models to determine sentiments of social media posts. #machinelearning #ai @AndrewYNg #datascience #marketing

[ROARMarketingConcept @MarketingRoar]

#Machinelearning algorithms such as Recurrent #NeuralNetworks (RNN) are very effective for sequence tasks because they have "memory". A uni-directional RNN takes info from the past to process later inputs. A bidirectional RNN takes context from both the past and the future.

[ROARMarketingConcept @MarketingRoar]

This course was quite challenging. We used #tensorflow for most of the software implementations and did a deep dive into a number of computer vision/recognition applications. #machinelearning #datascience #marketingstrategy #marketinganalytics #python

[ROARMarketingConcept @MarketingRoar]

The two secrets we learned that REALLY helped us succeed in #machinelearning? 1) Perform a dimensional analysis on all your matrices. 2) Vectorize your code (i.e., no 'for loops'). #datascience #python #marketingstrategy #marketinganalytics #vectoring #neuralnetworks #data

[Andrew Ng @AndrewYNg]

Apparently 20 years ago I was already contributing to face recognition research. 😃 #tbt

[ROARMarketingConcept @MarketingRoar]

How to determine the size of your training, development, and test data sets to develop #machinelearning models? For very large sets (> 1M samples), 98 percent training, 1 percent development, and 1 percent test works well. #datascience #marketingstrategy #marketinganalytics #data

[ROARMarketingConcept @MarketingRoar]

More in-depth study of #machinelearning and #neuralnetworks using the #softmax function for multiple-output classifiers. Also used #tensorflow to streamline the #python code. #marketingstrategy #marketinganalytics #datascience

[ROARMarketingConcept @MarketingRoar]

How do you come up with a #machinelearning classification model that separates the red dots from the blue dots? BTW, this could be a plot of #marketing or #customer segmentation data and you need to correctly predict to which group the customer belongs. A…https://t.co/bw9YuvHSxq

[Smashing Boxes @smashingboxes]

Next Wednesday. 6pm. Machine Learning convo with panelists from Certiltycs, Unspecified, Dude Solutions, Validic & https://t.co/JTY5gqUWZS. You don't want to miss free food, drinks and conversation.
#nextmattersmost #machinelearning #durham #startups
https://t.co/aV2ejXpKjq

[ROARMarketingConcept @MarketingRoar]

We're really excited to be moderating a #machinelearning panel comprised of location practitioners this coming Wednesday at @smashingboxes! https://t.co/2qAzRQJ5CF

[ROARMarketingConcept @MarketingRoar]

How Sears killed itself, explained in one number https://t.co/GjTjp2jmyt via @YahooFinance

[ROARMarketingConcept @MarketingRoar]

It's official! We're leveraging the awesome power of #machinelearning to solve complex, #data-based #marketing problems for our clients. #marketingstrategy #marketinganalytics #predictiveanalytics