The Marketing Scope

Online marketing magazine. Taking a closer look at marketing via articles, eBooks, best practice guides, webinars, podcasts & more. #MktgScope

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Companies are turning their loyal customer base to drive customer experience with community engagement. Let's see how this is all possible. https://t.co/eaNUiZWESw #CX

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What's the best way to secure customer loyalty? Make sure your customer experience is top notch! Here's how: https://t.co/yivjfV8A2j #CX

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The process of keyword mapping can help you determine which #keywords to use on your website. This simple guide breaks down everything you need to know to get started. https://t.co/pXkdz8eYYv #SEO #KeywordMapping

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Solving customers’ problems is about more than temporary solutions. To eliminate long-term issues, you must identify the root causes of customer complaints. https://t.co/AYeMgfOqSb #CustomerFirst

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If we’ve learned anything from brands such as Dove, it’s that powerful emotional branding can be key to consumer engagement. Here are three ways to elevate your own emotional branding. https://t.co/0YNIEYO1hw #emotionalbranding #Dove

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Bing’s Visual Search allows consumers to get instant information about any item in an image. Here’s why this is so important. https://t.co/wZSpikjscw #bing

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Manage your #RFP software data in a content response library and your team can leverage content that is accurate and in demand. Here's how: https://t.co/5eAFykKLIa

[The Marketing Scope @MarketingScope]

Most marketers buy digital ads quite often these days. But is the process as easy as it could be? Here’s what one report found out about ad buying. https://t.co/dh7oCnzr6M #advertising #digitalmarketing

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3 Little Statements that have an Inimitable Impact on your Business https://t.co/hGK9cubALy

[The Marketing Scope @MarketingScope]

Swapping tried-and-true marketing methods for new marketing tools could lead you to fall behind the competition. Don't let that happen. https://t.co/W66AbFVTi1 #marketingautomation #marketingtools

[The Marketing Scope @MarketingScope]

RFP responses help maintain brand consistency, as maintaining end-to-end brand consistency can be a constant struggle in today’s world. https://t.co/P12WZJqBVc #RFP

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It’s time to look into some tools that can get rid of writer’s block once and for all. Could #augmented writing be the answer? https://t.co/HSZBag21xo

[The Marketing Scope @MarketingScope]

Video is a critical piece of any marketing program. Learn more about state of video marketing and how companies are finding success. https://t.co/essfZMzcVA #videomarketing

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In this article, we will show you five best ways to boost your marketing efforts and get the most from your marketing localization strategy. https://t.co/Y78419UG3O #marketingstrategy

[The Marketing Scope @MarketingScope]

Do you want to know why podcasts rule as part of your content marketing strategy? Here’s everything you need to know and more. https://t.co/n2LzMKr5wr #contentmarketingstrategy #podcastinglife

[The Marketing Scope @MarketingScope]

Both spending on marketing technology and the number of tools available are exploding. Here are a dozen research findings to help you invest strategically. https://t.co/CSp6Anf4II #MarketingTools

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In order to increase #customerloyalty and separate yourself from the competition, marketing execs need to take advantage of hyper-personalized content to improve the overall customer experience. https://t.co/BreBlTMAyg #CX

[The Marketing Scope @MarketingScope]

#AI is becoming more mainstream, so implementing it sooner rather than later is a good way to stay ahead. Learn about how #ArtificialIntelligence can help with your #CustomerExperience https://t.co/YazKTkYeka

[The Marketing Scope @MarketingScope]

Most marketers buy digital ads quite often these days. But is the process as easy as it could be? Here’s what one report found out about ad buying. https://t.co/dh7oCnzr6M #advertising #digitalmarketing

[The Marketing Scope @MarketingScope]

Are you familiar with #Influencer marketing? Here’s how it works and what experts predict for the future of influencer marketing. https://t.co/Sf1mwzb3ju #InfluencerMarketing