Marko, email wiz

I help DTC brands grow MoM/YoY revenue through EMAIL/SMS marketing focused on retention, LTV, & repeat buyers | $29M tracked revenue across 139 brands

[Marko, email wiz @Markoemailwiz]

Open your own store in an incognito window once a month.

Read the offer on the banner, then the offer in the popup, in the order a stranger reads them.

In the accounts I have opened, those 2 disagree more often than they agree.

[Marko, email wiz @Markoemailwiz]

The default on your subscription buy box was set once, by whoever built the store, probably by accident.

It is doing more for retention than any flow you will build this quarter.

[Marko, email wiz @Markoemailwiz]

There is a checkout email opt-in setting in Shopify.

It is one checkbox. In the accounts I have opened it is one of the largest list sources after the popup, and it is frequently switched off.

Go and look at yours.

[Marko, email wiz @Markoemailwiz]

Your Black Friday calendar ends on 2026-11-30.

December has 3 fixed dates nobody writes down: the shipping cutoff, the window after it where only gift cards work, and the stretch between the holidays.

Plan them in the same sitting.

[Marko, email wiz @Markoemailwiz]

With 10 weeks left before 2026-11-27, switched-on beats optimised. Turn them on this week and tune them in October.

[Marko, email wiz @Markoemailwiz]

List growth that needs no popup, no new tool and no design work. All of it is switched off in most stores right now.

[Marko, email wiz @Markoemailwiz]

None of these 4 needs a designer and none needs a budget. They need somebody to open the settings.

[Marko, email wiz @Markoemailwiz]

Cut dates before you cut quality.

4 dates built properly will outperform 8 dates where half the emails got made on the morning they went out.

[Marko, email wiz @Markoemailwiz]

Whoever won your last A/B test, did anything change on the next send?

If not, you did not run a test. You produced a report.

[Marko, email wiz @Markoemailwiz]

Count the emails your team can genuinely build in a week. Copy, design, build, review, changes.

Multiply by 10.

That is every email you have before 2026-11-27, October sends included.

Now count what the plan asks for.

[Marko, email wiz @Markoemailwiz]

In November you have 1 move, and it is cutting quality on the sends that earn most.

[Marko, email wiz @Markoemailwiz]

5 minutes of arithmetic decides whether your Black Friday plan is real. Almost nobody does it until November.

[Marko, email wiz @Markoemailwiz]

If the plan is bigger, you have 3 moves today: cut dates, build the fixed emails in October, or add hands while lead time still exists.