Wrapped still surprises me every year…not because it exists (I obviously knew it was coming 😅) but because of how huge it’s become. What started as a small idea over a decade ago has grown to more than 11 trillion minutes of global listening this year alone, and a moment hundreds of millions of people screenshot, joke about (yes, even at our expense), and share every year.
And this year’s experience is our biggest yet. I’m especially excited that for the first time, you’ll see your top album of the year. Fun fact: album listening on Spotify has increased nearly 35% on Spotify in 2025, compared to 2024 - very cool to see that growth.
Huge thanks to the teams who bring this to life.
AI DJ is now taking music requests.🔥🎵 Since launching for our Premium users in 2023, DJ X has become one of our most beloved features and I’m excited to see how this will make your experience even better. Check it out and let me know what you think.
This quarter marks our first full year of profitability. From launching a best-in-class video experience, to bringing fans, creators and art closer together, here’s everything you need to know about $SPOT Q4 2024 earnings: https://t.co/r8pHLMlIxq
Happy Wrapped! This is obviously a special moment for us and it’s still pretty wild to me how big it’s gotten year over year. In fact, after about the third year we did this, I specifically remember thinking that we had reached the peak and couldn’t go bigger. 10ish years later I was obviously very wrong. Here are some fun highlights over the last decade on how Wrapped has evolved. Thanks to all the fans, artists and creators for making this year what it was. And congrats to the hundreds of Spotifiers who work year-round to bring Wrapped to life.
We just launched a new beta test - AI playlists. It’s a feature that uses AI chat prompts to help you curate personalized playlists. It’s still a work in progress but I’m excited for you to give it a try. We’re starting with Premium users in the UK and AU, so let me know what you guys think.
Q4’23 earnings are out. @Spotify had a very strong quarter, rounding out a great year of truly remarkable growth across the company. Thanks to the team for all your work. Looking forward to 2024! https://t.co/5GlLGTlgrw
Apple's Core Technology Fee in the EU raises eyebrows! 🍎💸 At €0.50 per download, a free or freemium app with 2M annual "first installs" could end up paying $500K+ yearly, even if no revenue is generated. Cost considerations for app developers!📱💰 #AppleTechFee#AppDevelopment
Love seeing how people listen to Spotify on lots of different types of devices.
Starting today, Spotify on TV 📺 is going to look a little different. Let me know what you think!
I’ve always been a big fan of @CleoAbram and the way she breaks down complex topics in a thought-provoking and super compelling format.
I’m on her latest episode chatting about AI and music – whether it inspires and enables human creativity or replicates it – and what I think that means for the future of the industry.
Check it out and let me know what you think.
Podcasters - what if I told you could offer your pod to any listener around the world, in their own local language but still keep it in your own voice? That’s the pilot we’re launching @Spotify!
It’s called Voice Translation and using AI, translates podcasts episodes into alternate languages, all in the podcaster’s voice. It’s pretty insane. Take a look and let me know what you think!
https://t.co/wwUYsd3Mgo
Today, we launched our newest feature daylist, a playlist that evolves with you throughout the day. What did I learn from mine? Well, for starters, my best days start with early morning hip hop and apparently I manifest tropical vibes as the sun goes down. Who knew? 🤣What’s your daylist looking like? https://t.co/J2rWvNBIZP
This is so cool! Love that so many Swedes came to this floating concert in the city. Some people even swam up to get a closer look! 🤣🏊♂️ . Too cold for me 🥶… but big shout out to Hooja for bringing everyone together!
AI DJ is rolling out to 46 new markets starting today! Since launching AI DJ in February, it's been one of the most talked about Spotify features on social media & my new favorite 😍.
I'm excited for more to try it. Let me know what you think!
https://t.co/tkhvIDD4qL
If you feel like you still don’t have a handle on the fundamentals of AI/LLMs, you might be interested in a talk @GustavS recently gave to our team. He dives into that how these systems work is actually much simpler than many of us think
Full link: https://t.co/eIy5h2YJuL
Thanks to the Spotify team for another strong quarter and for powering our remarkable growth: 118M MAU and 32M subs over the last twelve months. Encouraging to see this progress against what we laid out in June 2022 at Investor Day.
“No more boilerplate” — Explicit fields makes proper work with mutable structures and exposing read-only views a breeze. Loving this already — Hot Flows will be much smoother with this.
Compose is coming to iOS — Alpha announced today. A HUGE milestone for making shared mobile UIs a reality in the Kotlin ecosystem. Using the APIs you already know from Jetpack Compose!