Marshall Shea

#PRBynum0223F

[Marshall Shea @MarshallShea14]

@SalvationArmyUS @salvationarmy

[Marshall Shea @MarshallShea14]

The Salvation Army has a widespread reputation for supporting the disenfranchised and disadvantaged, promoting human rights, dignity, and hope. Being a large organization, they also handle media relations on a national scale from their headquarters in VA. #PRBynum0223F

[Marshall Shea @MarshallShea14]

I think the concept of writer's block during a strategic plan is an interesting obstacle. In those instances, it is crucial to stay close to an organization's mission statement, goals, and philosophies.

#PRBynum0223

[Marshall Shea @MarshallShea14]

The Goals of the Salvation Army are:
The advancement of Christian Religion, education, the relief of poverty, and other charitable objects beneficial to society. These goals are great, but I wonder if there are more measurable goals that aren't disclosed publically #PRBynum0223F

[Marshall Shea @MarshallShea14]

Watching the World Series this year makes me think of how Sports PR professionals help teams and athletes carefully and skillfully communicate and even activate social justice initiatives. Sounds like a great occupation! #PRBYNUM0223F

[Marshall Shea @MarshallShea14]

On National Sandwich Day, November 3rd, Subway is giving 10,000 people free Subway Series footlongs when submitting a photo of their “sandwich seat” travel experience on https://t.co/6O1OlUEr4p. Despite this, the aforementioned website does not exist yet. #PRBynum0223F

[Marshall Shea @MarshallShea14]

When considering Integrated Marketing Communications, we can view the PESO model as a "playbook" of sorts, when deciding what to focus on. For example, a non-profit would likely stay away from paid media to save money! #PRBynum0223F

[Marshall Shea @MarshallShea14]

@alisagb1215 @chartmetric As a Business Systems and Analytics Major, the concept of such streamlines analytics is fascinating to me! What are you doing with this information?

[Marshall Shea @MarshallShea14]

@MacyDotNeal @halleadcox @Vol_Football @TLPBynum Go Volunteers! In the marketing world, orange is often used to portray youth, playfulness, and boldness.

[Marshall Shea @MarshallShea14]

According to Sprout Social, Instagram was listed as the most popular platform for both marketers and consumers. Given the prevalence of markets like TikTok and Facebook, I was surprised by this fact. #PRBynum0223F

[Marshall Shea @MarshallShea14]

I never realized that brand ambassadors and brand advocates are NOT the same things. I can be a brand advocate for Doritos by liking them, but I don't need to be sponsored by PepsiCo. #PRBynum0223F

[Marshall Shea @MarshallShea14]

@alisagb1215 @TLPBynum I prefer LoFi to classical music, but a written-out study guide is a MUST for me!

[Marshall Shea @MarshallShea14]

Ivy Lee and his first news release for the Pennsylvania Railroad were published in the New York Times, meaning the first corporate news release in history was with the NYT. Take that Washington post! #PRBynum0223F

[Marshall Shea @MarshallShea14]

Just found an ant on my hand and we discussed it in class. The general response in class was "KILL IT". I wonder to what extent mass media and marketing have swayed the public opinion of bugs.#PRBynum0223F

[Marshall Shea @MarshallShea14]

@ellakoe13 80,000 followers is a massive amount of public influence. If you actually had those numbers, what would you do?

[Marshall Shea @MarshallShea14]

I think the concept of writer's block when writing a strategic plan is an interesting dilemma. I wonder what kind of strategies one could implement to overcome this type of lull. #PRBynum0223F

[Marshall Shea @MarshallShea14]

@smylezjr @TLPBynum I will take my deep conversations EXCLUSIVELY regarding business analysis tools, please and thank you.

[Marshall Shea @MarshallShea14]

@delaneyking6 @TLPBynum Must have missed this from the video! Talk about a thanksgiving to remember...

[Marshall Shea @MarshallShea14]

@nadialaryssaa I think that's an interesting perspective, especially coming from a Music School. Are there any examples of musical propaganda that come to mind for you when you think of music with a message?

[Marshall Shea @MarshallShea14]

I wonder if there are any public relations professionals today that will be remembered for their ad campaigns, or if the mass-media market today is too oversaturated for any specific individual to develop notoriety. #PRBynum0223F