Martin Pasquel

[Martin Pasquel @MartinPasquel]

@WeiningJin @WahibaChair I agree, excellent group presentations #UCWCOMM304 👏🏼

[Martin Pasquel @MartinPasquel]

Great round of presentations during our final #UCWCOMM304 class 👏🏼👏🏼 Congratulations, everyone! I learned about social media as a strategy to increase brand awareness through digital channels. Thank you @WahibaChair for such an amazing job!

[Martin Pasquel @MartinPasquel]

@WahibaChair @HubSpot There are some interesting points that we covered during class; numbers 1 and 2 when talking about TikTok and influencer marketing! And yes, nowadays, customers feel identified with the brand when it's more human and simple #UCWCOMM304

[Martin Pasquel @MartinPasquel]

Some important numbers there to think about regarding the influence of TikTok; I agree that we should use the app for good! #UCWCOMM304

[Weining Jin @WeiningJin]

TikTok has become one of the world's most popular apps, with 2.5 billion apps downloaded globally and more than 1 billion monthly active users worldwide.@WahibaChair #UCWCOMM304 Use Tiktok to be good！@TikTokForGood

[Martin Pasquel @MartinPasquel]

#UCWCOMM304 @WahibaChair I've realized the influence of social media is powerful; I recently did one search on my phone about gyms, and now my Instagram feed looks like this 😅 maybe it's the app algorithm, but it makes you think about the importance of social media marketing

[Martin Pasquel @MartinPasquel]

We can now promote our brand through social media channels with the collaboration of influencers. But we must be cautious when developing influencer marketing strategies; one small mistake could lead to controversy #UCWCOMM304 let's take a look at the Report

[Influencer Marketing @influencerMH]

We're very excited to announce this year's Influencer Marketing Benchmark Report, in association with
@Upfluence

You can now download the full report here: https://t.co/sfXnuw5LDR #InfluencerMarketing

[Martin Pasquel @MartinPasquel]

#UCWCOMM304 @TikTokForGood is the perfect example of the constant growth of the social app! TikTok is a space that promotes simplicity and entertainment in daily life situations. It's easier to watch short videos; I'll admit some of them are really funny 😅

[TikTokComms @TikTokComms]

The TikTok community has your back when it comes to hacks, tips, and solutions. So don’t do it alone - Do It With TikTok 🤳 Find the best advice in the dedicated #SavingMoney Hub and meet some inspiring community members 👏 Learn more below: https://t.co/BRibOFjDqP

[Martin Pasquel @MartinPasquel]

#UCWCOMM304 @WahibaChair Thanks to last week's class, I've started to look into @Reddit as a channel of discussion, news, and content... I'm surprised by all the communities and groups it offers. For sure, it is a social channel worth giving a try!
#community

[Reddit, Inc. @Reddit]

If you’re working on bettering yourself in 2023, here's a friendly reminder that Reddit has 400+ life advice communities.

[Martin Pasquel @MartinPasquel]

Interested in increasing your brand awareness on social media? Check this guideline of @SMExaminer to improve customer acquisition on Facebook and Instagram... Don't miss your chance to take your brand to the next level in this digital era and adapt to it.
#UCWCOMM304

[Social Media Examiner @SMExaminer]

NEW: How to Improve Customer Acquisition on Facebook and Instagram w/ @sonnenbergmedia https://t.co/pGA7QuaxVu

[Martin Pasquel @MartinPasquel]

Valuable tips! @SproutSocial summarizes 23 social media best practices to succeed in 2023. When implementing social media campaigns, we must assess trends and consumer behaviours to build a digital community loyal to our brand!
#socialmediamarketing #UCWCOMM304

[Sprout Social @SproutSocial]

In this landscape, be vigilant to spot algorithm updates, new consumer behavior trends and foundational changes to social best practices. https://t.co/wfS9cKUIiS

[Martin Pasquel @MartinPasquel]

#UCWCOMM304 Take a look at this! I find it quite helpful how Hootsuite provides free templates for businesses and entrepreneurs. This example is a template for creating an RFP (request for proposal) to improve social media marketing! Excellent work here by Hootsuite

[Hootsuite 🦉 @hootsuite]

When creating an RFP for social media work, use this. https://t.co/u6AqMxsetb

[Martin Pasquel @MartinPasquel]

@WahibaChair @RogersMediaPR @CBCNews Very engaging and interactive course; I hope to see you in future classes thank you. 👏🏼👏🏼 #FinalClass #MediaEconomics

[Martin Pasquel @MartinPasquel]

#UCWCOMM401 Great presentations today! Congrats everyone. We learned valuable information about @RogersMediaPR and @CBC @WahibaChair thank you for the engaging journey; I have improved my communication skills and creative thinking! Very enriching course

[Wahiba Chair, MBA @WahibaChair]

#UCWCOMM401 We learned a lot today from your @RogersMediaPR and @CBCNews presentations today. Well done! This is a wrap tweet. Feel free to share any final thoughts here 😊🙏 #MediaEconomics #FinalClass

[Wahiba Chair, MBA @WahibaChair]

#UCWCOMM312
"One of the best ways to improve your communication skills is to practice being clear and concise" As you think through your presentations, here's a structure which may help:
https://t.co/0tJXU6mezz cc
@LHCtraining #UCWCOMM405 #UCWPUBR300 #UCWCOMM102 #UCWCOMM401

[Martin Pasquel @MartinPasquel]

@WahibaChair @thewalrus @jenniferhollett I haven't heard of @thewalrus before, but based on the research we did during class, I could say the magazine’s success relies on its exclusivity and engaging content aimed at a well-informed and curious audience. #UCWCOMM401 #magazine

[Martin Pasquel @MartinPasquel]

Good morning #UCWCOMM401 class! Hope everyone is doing well! These are the last weeks together; let's enjoy the classes and the group presentations next week! @WahibaChair

[Martin Pasquel @MartinPasquel]

@WahibaChair @CRTCeng #UCWCOMM401 To be honest, I rarely listen to the radio, only when I’m travelling by car, as I prefer on-demand music and podcasts available on Spotify. I think the @CRTCeng report evidences the decline in radio stations' revenue and demand.

[Martin Pasquel @MartinPasquel]

@WahibaChair @BuzzFeed @tasty #UCWCOMM401 I follow @tasty on TikTok! I really like the recipes and I would say its content is so sticky because their videos are quick, engaging, fun, relevant (and in the case of Tasty’s content, the food looks so delicious!!)

[Martin Pasquel @MartinPasquel]

@WahibaChair #UCWCOMM401 Shocking strategy from Netflix; I would say it is a need to act quickly toward the increase of streaming competition (Disney+, Amazon Prime, HBO). It could be an intelligent strategy to attract more customers, but it goes against the initial essence of Netflix