Martin Skeens

D&B Third Party Risk & Compliance Subject Matter Expert

Opinions expressed are solely my own and do not express the views or opinions of my employer.

[Martin Skeens @MartinSkeens]

As 60% of small business owners shift to a stronger online presence, Joe Pascaretta emphasizes the importance of creating a digital marketing strategy. Read Joe's tips on how to reach buyers online and through social media platforms. https://t.co/SIBytAK7NS

[Martin Skeens @MartinSkeens]

I hope you can join Dun & Bradstreet & Forrester on February 3rd at 1 pm EST for an informative webinar about Dun & Bradstreet’s 8th Annual B2B Sales & Marketing Data Report! Register below: https://t.co/w2ufZ3sunL

[Martin Skeens @MartinSkeens]

Listen to Dr. Anthony Scriffignano, Chief Data Scientist, on the Silicon UK In Focus podcast as he discusses the findings from The Future of Data report and its importance for organisations that are assessing risk, monitoring procurement, and more. https://t.co/6HMHvzv3Am

[Martin Skeens @MartinSkeens]

The pandemic has ignited the transformation of both #marketing & #sales , calling for more agile ways of marketing. This episode also covers the power data has as a single source of truth, the importance of embracing new data sources, and personalisation. https://t.co/TSiYVMnfFg

[Martin Skeens @MartinSkeens]

This report identifies the 14 most significant providers in the category and evaluates them. What makes Dun & Bradstreet a leader? Get the full report here to find out: https://t.co/qxnoS1x4Yu

[Martin Skeens @MartinSkeens]

Cristiano Heckert, Management Secretary @ the Ministry of Economy for Brazil & Marcos Maciel, CEO @ CIAL Dun & Bradstreet Brazil explore Brazil's digital agenda as it looks to digital transformation to improve services and optimise government efficiency. https://t.co/bDTXeNDnfg

[Martin Skeens @MartinSkeens]

Realizing the importance of data-driven marketing may be a turning point for any company, so it's crucial to learn what strategies may work the best for you. #CMO #BigData #SEO #Marketing https://t.co/GThH31H22S

[Martin Skeens @MartinSkeens]

Data analysts see data accuracy as a far bigger problem than marketers do, with manual processes causing brands to waste both budget and talent. #BigData #DataAnalytics #CMO #Marketing https://t.co/pMWPzWtcb5

[Martin Skeens @MartinSkeens]

Samantha Seaton, Chief Executive Officer at Moneyhub Enterprise shares her insight on harnessing the power of consumer data in business, the true value of data exchange in our daily lives. #ConsumerData #DataAnalytics #BigData https://t.co/ehmQnc9pPi

[Martin Skeens @MartinSkeens]

Hear how Sierra Wireless saw exciting increases in ROI and conversions when they used Dun & Bradstreet's Rev.Up ABX to scale and automate their account-based-marketing efforts. #Martketing #CMO #ROI #Automation https://t.co/30DtSfx8TY

[Martin Skeens @MartinSkeens]

Data underpins everything. If we want to take new risks into the insurance industry and give the industry the ability to underwrite that risk and share the load, we've got to take the data in as well. #BigData #DataAnalytics #Insurance https://t.co/rDjLXXfy1B

[Martin Skeens @MartinSkeens]

These products, services, and technologies leverage AI and data to address an array of very real problems, including bias at work, online fraud, and the challenge of keeping voting systems secure and trustworthy. #BigData #AI #Innovations #MachineLearning https://t.co/QBWhf7zXwx

[Martin Skeens @MartinSkeens]

"Focus on the data, rather than the models and the technology" - Dr. Andrew Ng. A step away from “big data”, perhaps, towards “good data” that accurately summarises the information needed to achieve insights. #BigData #DataAnalytics #AI #MachineLearning https://t.co/hjDxuuj1Nn

[Martin Skeens @MartinSkeens]

Increasing regulations demand that you know who really controls a company. Here’s why companies need to figure it out and how they can achieve that transparency more easily. #AML #KYC #Compliance #DueDiligence https://t.co/aGTeKcEs7L

[Martin Skeens @MartinSkeens]

Katherine Baicker, Dean at the University of Chicago’s Harris School of Public Policy discusses a data-driven approach to policymaking and the value that merging datasets across silos can bring to people’s healthcare. #BigData #DataAnalytics #Healthcare https://t.co/jHrqHhyiXA

[Martin Skeens @MartinSkeens]

AI is taking over repetitive & mundane tasks, thereby freeing up the industry to focus on the more creative, and often more rewarding work. It is estimated that 85 million jobs will be displaced, while 97 million new jobs will be created by AI by 2025. https://t.co/aZmP86ekvS

[Martin Skeens @MartinSkeens]

Bruce Dorris, President and Chief Executive Officer for the Association of Certified Fraud Examiners discusses how data and analytics can help in the fight against fraud. #AML #KYC #Fraud #Corruption #BigData #DataAnalytics https://t.co/STNLM6h1P5

[Martin Skeens @MartinSkeens]

Just 9% of surveyed companies are actively using software that supports data collection, analysis, and reporting on ESG. #ESG #Environmental #BigData #Reporting https://t.co/RIsa6uq7t0

[Martin Skeens @MartinSkeens]

What will the marketing department of the future look like? How will it differ from those of today, and what new challenges will it be equipped to meet? #CMO #Marketing #Future #B2B https://t.co/Z3cEUY2fZQ

[Martin Skeens @MartinSkeens]

Over the past decade, regulators around the world have levied some $26 billion in financial penalties against financial institutions for Anti-Money Laundering ( #AML ), Know Your Customer ( #KYC ) and other sanctions-related violations. #DueDiligence https://t.co/fJmsczSIeT