The current generation of marketplace startups has been incredibly successful. Airbnb, Lime, Uber, Lyft, Instacart, etc. I've been doing a broad survey of the best writing on this topic and wanted to share my list of 20 best links I've seen.
Intercom announces the The Growth Handbook - a collection of tested frameworks from experts (including me!) who have grown businesses from $0 to many billions in revenue. Get your copy here: https://t.co/uka0SBWoxx #GrowthHandbook
1/ The Startup Brand Fallacy. Brand marketing is mostly useless for consumer startups. Startups build a great brand by being successful, finding product market fit and scaling traction, etc. But it’s not a real lever. Let’s not mix up correlation with causation!
How to Create Self-Silenced Fools:
"In organizations where questions are meant to show off, it is not safe to ask questions in order to learn."
(https://t.co/JqDbsiaB0t)