“He caught his wife in his bed in his house with another man. Then made them sit down, sweating and all, with only a blanket to cover themselves.
Then he called the uncle's as well as his wife's relatives. Oh he called the man's wife too. They then had a "discussion".
During the "discussions", one of the uncles can be heard lamenting that Makoti is cheating with the man "yo aswereng polo enyane.”
YOU ARE NOT THE TARGET MARKET FOR EVERYTHING.
Sino has raised some interesting points. What he failed to grasp is that radio & television broadcasters cater for different demographics and segmented part of the collective, in society and their consumers.
1. “ask a man” is THE or one of the most popular segments on MetroFM and on SA radio. Popularity = media sales … in this case… influences ad buy-ins on the slot.
2. A radio station can’t just be centred around the interests of one specific listener block and sustain a viable business model, while trying to compete for a wider audience pull.
3. Extrapolating on 2 above, 947 or 5FM can’t just be a whole day of one show format with different presenters. Gen Z aren’t the only listeners, within that group … there are different fans of different perspectives, music, vibes, etc.
4. UKhozi is an isiZulu station, to expect anything less from that, is to not understand the basic intent behind the station. That’s like complaining that Joshua Doore sells too much furniture.
5. 947 and Anele, well, I will give him the impact and looming presence of the broadcaster around the brand. That said, I think the gentleman does not listen to the station or engage in the brand output across the board. He knows Anele, but trust, 947 listeners are attuned to and support other talent and extensional things that have nothing to do with Anele. Has he been to Joburg Day? Does he not know how big Top 40 is? Of course Anele & the Club gets more social media attention because it is a breakfast show, popular and media sales gold for Primedia.
5. MetroFM is not Y, it caters to a wider age demo hence you even have different shows with different genres and a current affairs show.
6. Umhlobo Wenene. I hear his points. I’m not too familiar with the station. On the new talent point; But don’t they have the talent search anymore? I know they used to have talent competition similar to Ukhozi.
7. Song Of The Year … that’s a whole essay on its own. 🫣
Lemme not make this too long;
Dare I ask though …
If catering to Gen Z was “the hill”, then why is a station that is specifically targeting them, Y, not the most listened to station in SA, or even in its regional designation of Gauteng?
By the way … has he not noticed that YFM is slowly pivoting to the 947 template? 😉
Broadcasting is a business. Money is the bottom line — not pandering to monolithic perception of demographics.