Mason Interactive

Where Data, Design, & Strategy work together. Full Service Agency since 2008, in Brooklyn, Charlotte, and LA.

[Mason Interactive @MasonInteractiv]

@AlexHormozi It's not a problem - it's an evolution!

[Mason Interactive @MasonInteractiv]

It's sort of shocking how few people understand that ROAS ≠ growth.

I discussed this, and more, on The Innovation Agency Podcast this week.
https://t.co/WjIRjPUtnV

[Mason Interactive @MasonInteractiv]

So proud of Jenna Vaccaro, my colleague (and friend!) of 17 years (!!), for her awesome talk this week at State of Search 2025 in Dallas.

Jenna, you continue to raise the bar.

Watch the session here: https://t.co/x6WCWmRRp3

[Mason Interactive @MasonInteractiv]

@sourfraser B

[Mason Interactive @MasonInteractiv]

ROAS is a trap.

The real “green light” to scale ads is when your market proves you right, not when a ROAS dashboard makes you feel good.

That’s what I told @MischaZvegintzov on the Table Rush Talk Show.

🎙️ https://t.co/pckVrZiN25

[Mason Interactive @MasonInteractiv]

I was a guest on "Let's Talk Marketing," hosted by Katya Allison. Over nearly an hour we covered:

My philosophy around making ROI your definition of efficiency; Our data-Scientist-backed work helping us understand how different marketing channels impact each other; the importance of setting clear customer acquisition goals; Life work balance, and hopefully setting an example for my son.

https://t.co/xnzxfLtQ30

[Mason Interactive @MasonInteractiv]

I did Gina Gardinder's radio show - 2 million listeners -and she asked me to name the common denominator to my failures. And maybe some of the wins, too :)

🎧 https://t.co/QdYprQutjF

[Mason Interactive @MasonInteractiv]

@bluetopknot @CJSlattery Hard disagree, but that's OK, we can have different opinions.

[Mason Interactive @MasonInteractiv]

A Manhattan private school apparently “suddenly collapsed.”

No, it didn’t.

Schools keep telling me “We have a $1M shortfall” & “Our board won’t let us fail.” I would submit to you that both things are unlikely to be simultaneously true.

Anyway, this drives me nuts because it's preventable.

https://t.co/nmjA2EEUtd

[Mason Interactive @MasonInteractiv]

@iamshackelford PREACH

[Mason Interactive @MasonInteractiv]

Tripled sales!
90-ft billboards in Manhattan!!
A clever nod to male cosmetic surgery that made people look twice!!!

Lushful trusted us with a 360° campaign, and it paid off.
Case study → https://t.co/lmbdyNRG1p

THIS CAMPAIGN WAS SO MUCH FUN.

[Mason Interactive @MasonInteractiv]

Some clients are stuck in brand prison and I want to break them out of their jail.
https://t.co/JkdyVEdIUh

[Mason Interactive @MasonInteractiv]

@MenachemAni SUPER MAX

[Mason Interactive @MasonInteractiv]

A $700K brand wants to be $5M by 2030?

First thing I ask is “How much of that growth is supposed to come from new customers?”

That answer > any pitch deck.

I talked about this (and my old favorite, "how to not efficient yourself out of business!") on the @WeLiveToBuild podcast.

🎧 https://t.co/sLDaJvj6X7

[Mason Interactive @MasonInteractiv]

@girdley I dunno, I'm Gen X and I might say "Berlin wall falling" but maybe you are correct.

[Mason Interactive @MasonInteractiv]

The Culinary Institute of America Leadership Awards took place last night, raising more than $1 million in scholarship funds in support of CIA student Impact. It's always a fun night.

[Mason Interactive @MasonInteractiv]

My interview with the The Daily Grind podcast just dropped.

Ad testing, AI, & how to build creative that actually works.

Also: caffeine, fiction, Howard Stern, and my mantra
"Left foot. Right foot. Keep walking."

https://t.co/p0GGgqiJDw

[Mason Interactive @MasonInteractiv]

Rowan College's Winter enrollment is up 3X.

We cracked the code with behavioral research, sharper creative, smarter timing (and a better product didn't hurt).

Proud of our Higher Ed team at @MasonInteractive for leading the charge.

https://t.co/Y9hRQd0LDr