Mason Villeneuve

[The SEO Guy @theseoguy_]

Everything I know about local SEO in one tweet.

Google Business Profile is your most important asset. Not your website. 60 to 70 percent of organic leads come from the map pack.

Verify with a physical address. Service area businesses get crushed by verified locations. Rent a cheap office if you have to. Put a sign on the door. Do it the right way.

Pick the correct category. Search your keyword and match whatever the top 3 are using. Wrong category alone can tank your rankings.

Exact match business names are a cheat code. If your legal name is San Antonio Plumbing Company you will outrank competitors with 5x the reviews. Get the DBA. Make it official.

Fill out your description. 750 characters. Include your keywords and service areas naturally.

Post updates weekly with keywords. Answer Q&As weekly with keywords. Upload photos and videos weekly. Respond to every review with keywords. Google wants to see you have a pulse.

Reviews are 40 to 50 percent of the algorithm. You need more than your competitors. Reviews from local guides are worth more. Reviews with photos and detail are worth more. Reviews in the last 90 days matter most.

Get creative with reviews. Offer free inspections. Free estimates. Free value. Ask for a review at the end. Run an insane offer once a month and stack 20 reviews in a day.

Build citations. YellowPages. Yelp. BBB. Chamber of Commerce. Apple Maps. Bing. Consistent name address and phone number everywhere.

Open multiple GBPs. One profile has a limited radius. Two profiles doubles your coverage. Get offices in different parts of your city. Each one becomes its own lead machine.

For your website. Keyword in the meta title. Front load it. Keyword in the H1 tag. Keyword in the URL. 500 words of copy about the keyword. Address in the footer.

Build location pages. One page per city you want to rank in. You cannot target 30 keyword clusters on one page.

Backlinks matter. Quality over quantity. Links from local sources. Links from real businesses. Do not buy garbage from Fiverr. You will destroy your site.

Blogs are mostly useless for local businesses. Nobody searching plumber near me cares about the history of plumbing. Build pages that target buyers not browsers.

High ticket services are easier to rank than low ticket. Less competition. Fewer players investing in SEO. Commercial is easier than residential.

SEO takes 3 to 6 months to see real results. Website rankings take longer than GBP rankings. If you need leads tomorrow run ads. If you want leads cheap and consistent for years invest in SEO.

Answer your phone. Respond to form fills within 60 seconds. Speed to lead is everything. Best SEO campaign in the world is worthless if you do not pick up.

AI search is coming. ChatGPT. Claude. Perplexity. Google AI Mode. 90 percent of ranking in LLMs is the same as ranking in Google. Get your traditional SEO dialed in and you are already ahead.

The window is closing. Local SEO will never be as easy as it is right now. Markets are getting more competitive every year. The businesses that start today will have a moat. The ones who wait will fight uphill forever.

[Mason Villeneuve @Masonvills]

@itsalexvacca ADS

[Mason Villeneuve @Masonvills]

@BryceStober You’re bound for success Bryce, best of luck in BananaLand🍌

[Bryce Stober @BryceStober]

Happy Friday! I am excited to say that we have passed 200 subscribers on Youtube for The Play'n Sports Show!

I want to thank everyone who has supported the show in anyway from being a guest on one of our shows or podcasts, all the subscribers, everyone who has watched, shared, and liked any of our content!

Of course a huge shoutout to @JoshuaLanham2 for all the work he does killing it with The Morning Juice Show!
We wouldn't be able to do it without him!

Gotta give a special shoutout to everyone I have dragged into filming a video for me especially @cspecht45 !

@PlaynSportsUSA and I are really thankful for all the support and really excited for what is to come!

It might seem like a small step but it really means a lot to me and everyone else involved in making this content!

Much more to come!

Lets get more people out there Play'n Sports!

[Mason Villeneuve @Masonvills]

@JeffNippard I make daily planners that combine journaling and planning to provide awareness of your goals through self-actualization activities and weekly check ups. I would love to send you one, you’ve helped me so much with training. I’d love your feedback

[Bleacher Report @BleacherReport]

Pat Tillman left the Arizona Cardinals to enlist in the U.S. Army after 9/11. He turned down a $3.6M contract offer at 25 years old.

Tillman was killed in Afghanistan 17 years ago today.

RIP.

[Mason Villeneuve @Masonvills]

Salute to Drew Brees, class act in football. HOF

[ESPN @espn]

P O S T E R 📸 😳

(via @hornets)

[Cam Newton @CameronNewton]

"86 ÑÏGHTš" DØČŪŠĒRÏĒŠ čømïñg šøøñ

@iconicsaga
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#ñøtFØRłïkëšJŪŠTførŁÏFĒ

[Mason Villeneuve @Masonvills]

@Wendys Wendy’s coming with receipts

[Mason Villeneuve @Masonvills]

@GTuckerrr Disgusting