Rod Santomassimo, The Massimo Group | CRE Coaching

We help CRE brokers, agents, mortgage brokers, lenders, and other CRE professionals make significantly higher commissions and do it in less time.

[Rod Santomassimo, The Massimo Group | CRE Coaching @MassimoGroup]

Commercial real estate broker stuck at $300K, $500K, or $750K?

Many of our clients broke into the 7-figure range by following a single, exact step-by-step plan.

Now it's your turn.

Watch the CRE Broker 7-Figure Blueprint here → https://t.co/r6Gu2ing5U

[Rod Santomassimo, The Massimo Group | CRE Coaching @MassimoGroup]

@SpaceCoastCRE Heard good things. Keep on pushing forward.

[Rod Santomassimo, The Massimo Group | CRE Coaching @MassimoGroup]

While the post may be about the pen, my focus is on another Massimo member winning yet another exclusive.

[Amy Calandrino, SIOR, CCIM @amycalandrino]

Got a new listing today. Client commented that it was a nice pen as he signed the agreement (yes he came in person). I’ve had this beauty since 2019 … @MassimoGroup

[Rod Santomassimo, The Massimo Group | CRE Coaching @MassimoGroup]

While I read a lot of books, I don’t normally read every word on every page.

This was an exception. Full of life’s lessons and very motivating.

[Rod Santomassimo, The Massimo Group | CRE Coaching @MassimoGroup]

@amycalandrino My favorite! Writes so beautifully. Unfortunately they don’t make them any more since Covid. But you can still get the refills.

[Rod Santomassimo, The Massimo Group | CRE Coaching @MassimoGroup]

@ToddTopliff So true!

[Rod Santomassimo, The Massimo Group | CRE Coaching @MassimoGroup]

@Dirtdog @sior Love that!

[Rod Santomassimo, The Massimo Group | CRE Coaching @MassimoGroup]

Honored to be joined w several of our Massimo Coaching clients who are also SIORS. @sior

They realize there is always room to grow.

[Rod Santomassimo, The Massimo Group | CRE Coaching @MassimoGroup]

@ArdorJim Nice colors 🙂

[Rod Santomassimo, The Massimo Group | CRE Coaching @MassimoGroup]

BREAKING NEWS: Top Producer Broker Sighting at Massimo Beach!

Seeing that image of a great white shark breach the ocean a few days ago was pretty special. It's rare, unexpected, and something most people will never witness in their lifetime.

But seeing a commercial real estate broker go from average production to becoming a recognized market authority and top producer?

Well, that's becoming a pretty common sight around here at Massimo.

And it's something we've had the privilege of witnessing for almost 20 years.

We've watched brokers who were struggling to generate consistent opportunities build predictable pipelines.

We've watched brokers who were working 60+ hours a week learn how to generate significantly more income in less time.

We've watched brokers who were virtually unknown in their markets become the go-to advisors in their specialties.

And perhaps most rewarding, we've watched these same brokers build businesses and lives they once thought were out of reach.

After nearly two decades of coaching commercial real estate brokers, I can tell you that watching someone transform their business never gets old.

And while a great white shark breaching might be a once-in-a-lifetime sighting, we're working hard to make top producer sightings a whole lot more common.

The question is, will you be the next sighting?

[Rod Santomassimo, The Massimo Group | CRE Coaching @MassimoGroup]

@theCREDOC @TopherNOW I still can't revisit it. Yes, that scary. But I wonder if it is still scary, by today's standards.

[Rod Santomassimo, The Massimo Group | CRE Coaching @MassimoGroup]

@JamesNelsonNYC @edeen_erik @AvisonYoung @SIORglobal I did and I greatly appreciate his shout out! 😊

[Rod Santomassimo, The Massimo Group | CRE Coaching @MassimoGroup]

@TheMoRegalado @CoryZelnik Absolutely

[Rod Santomassimo, The Massimo Group | CRE Coaching @MassimoGroup]

Great first day at @sior conference seeing many of our amazing Massimo Members/ Coaching clients and friends

[Rod Santomassimo, The Massimo Group | CRE Coaching @MassimoGroup]

Bank of America expanded its CRE loan book.

What changed: Its October 14 supplemental filing⁠ reported U.S. CRE loans of $69.0 billion at September 30, up from $65.9 billion at June 30. Its broader CRE category’s nonperforming balances declined to $888 million from approximately $1.07 billion. These are one bank’s portfolio figures; balance growth does not directly measure new originations or easier underwriting.

Action worth discussing: CRE investment-sales brokers contact three relevant lenders or financing partners. Update target property types, leverage, debt-service requirements, recourse, and execution timelines. Use verified findings to reopen conversations with owners facing maturities or stalled transactions.

[Rod Santomassimo, The Massimo Group | CRE Coaching @MassimoGroup]

@ArdorJim @PalmRestaurant What a beautiful celebration of life.

[Rod Santomassimo, The Massimo Group | CRE Coaching @MassimoGroup]

@BobKnakal Looking forward to seeing you this week

[Rod Santomassimo, The Massimo Group | CRE Coaching @MassimoGroup]

My approach to a zero inbox

4 options:

Respond - act on it
Relegate - delegate to someone else
Recycle - Delete
Refuse - Unsubscribe

And unsubscribe to 95%

[Rod Santomassimo, The Massimo Group | CRE Coaching @MassimoGroup]

@Bethazor1

[Rod Santomassimo, The Massimo Group | CRE Coaching @MassimoGroup]

Ahhhhh. My target to end every day.