SickoMyselfTV

COME SAY HI ON TWITCH!! tube

[Paschamo @paschamo]

Gm gm ☕️

[SickoMyselfTV @MatHunt75]

GAMES ON A FRIDAY CAUSE WE CAN... #fogstalker https://t.co/iTCAaClscw

[SickoMyselfTV @MatHunt75]

Cray fun stuff..

Butt DEEP in the madness !!!! (2v8 Hijinx) #fogstalker https://t.co/VblcunEYei via @YouTube

[Puppers Fan @Puppersreport]

Hope everyone has a good week ❤️ Enjoy today clip of the day 🤣

[SickoMyselfTV @MatHunt75]

I'mready for it..

HOW WAS YER MONDAY ? vent here.... #fogstalker https://t.co/iTCAaClscw

[Paddy Galloway @PaddyG96]

If you want this kind of help…

We’re running our next accelerator cohort later this month.

-8 weeks
- World class YouTube strategy
- Direct support and feedback

Apply here today before official launch next week: https://t.co/jnVn8VilUS

[Paddy Galloway @PaddyG96]

4. Retention strategy

This is the area where Ian still needs to improve and is actively working on each video.

However, just applying these principles below has made a world of difference to how his videos retain viewers.

[Paddy Galloway @PaddyG96]

Ian was able to realise these mistakes.

The result. Packaging that got clicks.

He spent time perfecting them, thought about the psychology behind them.

This is a night and day difference.

[Paddy Galloway @PaddyG96]

3. Click strategy

Part of becoming a great creator is identifying improvement areas.

We shared our thumbnail and title principles with Ian.

His previous packaging had a lot of mistakes and weren’t getting the click. Just look:

[Paddy Galloway @PaddyG96]

So Ian applying our philosophy to ideas had completely changed his channel.

But this was only possible because of the execution improvements he had made…

[Paddy Galloway @PaddyG96]

His next two videos were different but built on the same format and principles as the first.

- Comparisons
- Broad appeal within the niche
- Built on viral formats from other niches

Both have been outliers.

[Paddy Galloway @PaddyG96]

Through this everything changed.

Ian realised he could go bigger.

He came up with this idea by building an existing viral format.

1 million views. Do you know how insane that is for a channel with under 10k subs?

[Paddy Galloway @PaddyG96]

We shared our ideation process, which is basically

- Ideate a much greater volume of ideas
- Study outliers in your niche and other niches
- Have an elimination criteria
- Whittle down ideas to be left with the cream of the crop.

[Paddy Galloway @PaddyG96]

You could say… “well hey flat earth deniers are relevant to the Astrophotography community”

But then ask yourself, are 80% of people in the niche intrigued by dunking on flat earth conspiracy theorists? No.

It’s adjacent but that doesn’t mean it works. Ian needed a format.

[Paddy Galloway @PaddyG96]

To show what I mean… look at these 3 videos.

3 different formats, and I’d argue 3 different audiences.

A common mistake beginners make is not realising how focused you should be on one audience.

The middle video is a great example of this point…

[Paddy Galloway @PaddyG96]

2. Improve ideation process

Ian realised he had a few main issues with ideation:

- Not truly allocating enough time
- Jumping around between formats
- Being too niche in his niche (not thinking he can go bigger)
- Splitting interest between videos

[Paddy Galloway @PaddyG96]

We always want these to be clear with channels we work with.

Take a look at Ian’s below.

Lot of small channels are in vague and broad niches (gaming, entertainment) and have no unique competitive advantage.

[Paddy Galloway @PaddyG96]

1. Define niche and competitive advantage

Small channels really need a clear defined niche (not something too broad and vague).

It’s also super important to have a competitive advantage, a differentiator.

[Paddy Galloway @PaddyG96]

Enter our approach to YouTube.

Which I’ll walk through step by step:

[Marianne 🎃🔪 @ScreamQueen514]

Sneezing on your period be like