Mathani wa Kaboi

A researcher, writer and educator. Research interest in politics, communication and public policy.

[Mathani wa Kaboi @MathaniKaboi]

@EACCKenya @CaptainKipkorir @EACCKenya, are they angels or Kenyans?

[Mathani wa Kaboi @MathaniKaboi]

@Mucombamacharia @kidoleeeee Bro, hapa sio kuamka ama kujituma; ni God manze😂

[Mathani wa Kaboi @MathaniKaboi]

@Naomikibandi Day dreaming. You presided over the worst corruption at NYS as Devolution CS. You have changed Kirinyaga from good to worse. What miracle would you do for Kenya?

[Mathani wa Kaboi @MathaniKaboi]

@smutoro Where is the AG, principal government legal adviser?

[Alan Kasujja @kasujja]

You are being presumptuous my guy.
You haven’t seen our blueprint.
Relax and let’s work.

[Mathani wa Kaboi @MathaniKaboi]

@TheStarKenya But is construction of state lodges in every county the most pressing priority in the country?

[Mathani wa Kaboi @MathaniKaboi]

@muthoni_njakwe Amen

[Mathani wa Kaboi @MathaniKaboi]

@mathagiro @MasculinitySato 😂😂😂

[Mathani wa Kaboi @MathaniKaboi]

@muthoni_njakwe Fantastic.

[Belguin Prosper Lumu @belguinprosper]

Can You Call Your Business a “Brand” Just Because You Designed a Logo?

Let’s talk honestly.
You printed business cards. You opened Instagram. You hired someone to design a logo.
Now you say: “My brand is growing.”

Is it?
Short answer? Not yet.
A logo is not a brand. It’s a label.

A brand is what people say about you when money is involved.

If customers: Don’t remember you, Don’t recommend you, Don’t return to you,
You don’t have a brand. You have graphics.

Real brand building requires:
🥢 Clear positioning
🥢 Consistent messaging
🥢 Reliable delivery
🥢 Emotional connection
🥢 Repetition in the market
Brand is trust at scale.

If your sales depend entirely on discounts, you don’t have a brand yet. You have promotions.
Build perception. Deliver value. Repeat it consistently.
Then the market will name you a brand.
Not you. Learn more at @YoungandFreeInt

[Mathani wa Kaboi @MathaniKaboi]

@Kenyans Because experts like you lie all the time, Mr. CS!

[Mathani wa Kaboi @MathaniKaboi]

@mathagiro @pksalasya 🤭🤭🤭

[Mathani wa Kaboi @MathaniKaboi]

@smutoro Interesting read there.

[Mathani wa Kaboi @MathaniKaboi]

@smutoro How is that possible, SG?

[Mathani wa Kaboi @MathaniKaboi]

@muthoni_njakwe Amen

[Mathani wa Kaboi @MathaniKaboi]

@Kenyans Igwe ngoma

[Mathani wa Kaboi @MathaniKaboi]

@K24Tv Don't worry. Let us also go for maandamano like you did. And, when we sit where you sit and know the cost of maandamano we will also stop.

[@mrajiabdulwasiu @mrajiabdulwasiu]

What Makes a PhD Degree Harder and Different From Other Degrees (Bachelor’s, Master’s, etc.).

People often say a PhD is “just more school.” In reality, it is a different type of training. The main difference is this: as you move from high school to university and then to graduate school, you take more ownership of what you are doing. By the time you reach a PhD, you are expected to lead the work, not simply follow instructions.

1. In high school, learning is mostly about following a clear path. You take the classes you are told to take, study what you are given, and reproduce it in tests. A bachelor’s degree is similar, but with more choice and complexity. You choose courses that meet requirements, learn more advanced ideas, and show your understanding in exams and essays. You also learn how to work with others, manage deadlines, and complete projects. The tasks are challenging, but the destination is usually clear: study the material, meet the assessment criteria, and graduate.

2. In a terminal professional master’s degree, like an MBA, the workload and pressure increases. You may have many assignments, group projects, presentations, and tight timelines. It can be intense, but the goals are still structured. You are usually applying known tools to known problems, such as using finance concepts to evaluate a company or using strategy frameworks to make a business plan.

3. A research-based master’s degree moves closer to a PhD. You still take some classes, but you focus on writing a thesis based on an original idea or an extension of someone else’s idea. For example, you might test an existing method on a new dataset, improve a laboratory procedure, or examine a problem in a new location. You are learning research skills, but the scope is often smaller and more guided.

4. A PhD goes further. You must research something new and make an original contribution to your field. This is hard because “new” is not always obvious. You may read many papers and still feel unsure about what has not been done. You also write a lot, revise a lot, and defend your choices. In many programs, you must also demonstrate mastery of the field through rigorous qualifying or comprehensive exams (US and Canada model) before you can fully focus on the dissertation.

One of the hardest parts of the PhD is that your supervisor cannot answer every key question for you. At some point, the conversation changes from “Here is what to do” to “What do you think?” That can feel uncomfortable because it places responsibility on you. Remember, in earlier degrees, you are rewarded for correct answers. In a PhD, you are rewarded for asking good questions, building a logical argument, and showing why your contribution matters.

A simple example is cooking. In early learning, you follow a recipe step by step. In a master’s programme, you might improve the recipe by reducing sugar or changing the cooking time. In a PhD, you are expected to create a new recipe, explain why it works, and show that it fills a real need. That combination of independence, uncertainty, and the demand for meaningful originality is what makes a PhD degree harder and fundamentally different from other degrees.

I trust you are better informed now.

[Mathani wa Kaboi @MathaniKaboi]

@georgediano This one we are donating to Muranga now to further her thiefing career at the in-laws.