Matiere__Blanche @Matiere_Blanche - Twitter Profile

over 2 years ago · Brooklyn

People have often asked what the failures have been throughout the growth of the brand/company. The biggest try and fail scenarios have been with Kith Records. I tried twice and spent a lot of time, energy and money but was burnt by the industry’s challenges and the fact that I was a newcomer to the music business. I have helped produce three records and the first two have never been heard because of publishing/clearance, streaming challenges, and other issues that really helped teach me a lesson in keeping the main thing, the main thing. Fast forward to this season’s project this time around.. I wanted to give my passion in music another shot. The idea was to work with an artist to create a track that could live as a soundtrack to Spring but more importantly to direct a video that can showcase the artist and the product at the same time. Growing up in the 90’s, music videos were the number 1 source of inspiration for style and I always felt it was the greatest bridge of emotion to product. This was going to be the third try and it was worth fighting for. I decided Cam was the perfect look and sound for Spring and I pictured the colorful theme of the collection working perfectly with his aesthetic. When I called him, I walked him through the creative of building a subway car set flooded with flowers and he was hyped on the direction. After a few days he called me and told me he was going to put me in touch with Shipes so he could help me set up the entity so Kith Records could own the track and stream it on multiple platforms. It ends up being a Swizz track, which made it even more family and we launched it last night with Flex on Hot 97. The amount of boxes this is checking off of my bucket list is crazy. Ironically, today is Camron’s birthday. On your birthday, you gave me the best gift in a long time. Thank you for being a mentor to me throughout this process. This week is going to be a 🎥, literally.

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Matiere__Blanche @Matiere_Blanche

over 3 years ago

Le 8 avril nous lancions « La page blanche » notre première collection, merci à la bge de nous suivre et de nous accompagner dans notre développement. Retrouver tous les articles de la collection sur notre site https://t.co/i6l1JFxtXi 🌷🌷

BGE Loiret @BGELoiret

over 3 years ago

---> 🎉🚀 Nous avons eu le plaisir d'assister à la soirée d'inauguration de @Matiere_Blanche 👉 la marque de #vêtements qui fait rimer confort avec élégance, 🌟 accompagnée par BGE Loiret ! 🔗 https://t.co/jBvrUZqEgg

BGELoiret's tweet photo. ---> 🎉🚀 Nous avons eu le plaisir d'assister à la soirée d'inauguration de @Matiere_Blanche 👉 la marque de #vêtements qui fait rimer confort avec élégance, 🌟 accompagnée par BGE Loiret !

🔗 https://t.co/jBvrUZqEgg https://t.co/1GpmL2ap7S

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Matiere_Blanche retweeted

BGE Loiret @BGELoiret

over 3 years ago

---> 🎉🚀 Nous avons eu le plaisir d'assister à la soirée d'inauguration de @Matiere_Blanche 👉 la marque de #vêtements qui fait rimer confort avec élégance, 🌟 accompagnée par BGE Loiret ! 🔗 https://t.co/jBvrUZqEgg