Matinee Creative

An Indianapolis creative studio. Powered by Amy McAdams (@AmyDoesIt) and @MattGonzales. She's the designer, he's the writer. Come see us at

[Matinee Creative @MatineeCreative]

For more than half of its run, @AmyDoesIt has created the graphics for Tonic Ball. After a couple years off, she returned to the fold for Year 20. Few fundraisers combine "fun" and "worthy" quite like this one. Get your tickets: https://t.co/XUdmw0kWQA

[Matinee Creative @MatineeCreative]

As we close in on year 4 (!) we finally carved out the time to update our LOGOS page. Lots of huggable Indy folks in this bunch. Lucky to call 'em clients and friends.

https://t.co/xDs6qnD8iT

[Matinee Creative @MatineeCreative]

Was a joy to help our pals @JohnMainella and @michael_pettry develop a brand identity for their new nonprofit consulting startup. Check out what they're up to at https://t.co/pOmxyulIpH!

[Matinee Creative @MatineeCreative]

We feel this.

[Domenica Bongiovanni @DomenicaReports]

Among the (many) heartbreaks I witnessed when the pandemic started was the fact that the awesome @KanKanCinema was literally about to open — and then couldn't. So I was excited to write this!

https://t.co/OLsbX2L4aI

[Matinee Creative @MatineeCreative]

@dmarieolsen @WildwoodMarket Thanks, Dawn! It's tricky to capture the Midwestern warmth and magic of Wildwood, but something about the jar and the fireflies just felt right.

[Matinee Creative @MatineeCreative]

Boy oh boy do we love @WildwoodMarket. Such an honor to help them with a brand identity overhaul, and so fun to finally see this merch in real life.

[Matinee Creative @MatineeCreative]

LOVED working with Rise House Fitness Studio (formerly Just Ride Indy) on a new brand identity. The spokes nod to its cycling roots. The phoenix-like icon sends a clear message about its mission and culture. Almost makes us wanna to do 100 burpees right now. Almost.

[Matinee Creative @MatineeCreative]

Last year, we developed a brand identity for the AMP, an artisan marketplace & food hall in the 16 Tech Innovation District. The pandemic threw a wrench into its timeline, but its oversized doors are opening VERY soon.
Today, it was featured in NYT: https://t.co/pcdMK4apAy

[Matinee Creative @MatineeCreative]

Big thanks to @NewsomeNews and @WISH_TV for letting us spread the good word about our 'hood (@_FletcherPlace) & our people. #loveindy

[WISH-TV News @WISHNews8]

The Matinee Creative studio is willing to help anyone’s brand whether it’s big or small. @NewsomeNews talked to the couple behind the advertising agency and creative team. https://t.co/F9v6HZClpf

[Matinee Creative @MatineeCreative]

What a privilege to work with @IndyMonthly (in collab with our developer pal Brian Deer) on a design refresh to its website. Also: Our resident part-time journo @MattGonzales has a story on the @Pacers on its homepage right now. Check it out here: https://t.co/BtMEOkpJEz

[Matinee Creative @MatineeCreative]

Designing the bicentennial issue of NOTE magazine gave us a chance to appreciate (and help celebrate) Indy's rich history as hotbed of music and creativity. Here's a quick preview!

[Matinee Creative @MatineeCreative]

We led design and content development for a brand-new magazine for the Fred S. Klipsch Educators College at Marian University. Here's the cover and a spread from the latest issue.

[Matinee Creative @MatineeCreative]

We helped Print Resources with a renaming/rebrand that reflected the leaps and bounds by which they've grown over the past 20 years.

Meet @heytactive. They're amazing, and you should know about them.

[Matinee Creative @MatineeCreative]

Of all the brands we've helped create since launching Matinee 2.5 years ago, this one is especially close to our hearts. And we LOVE the illuminated sign. One day, the Kan-Kan will open its doors. And when it does, it will be LIT (*sorry*)

[Classical Music Indy @clssclmusicindy]

We love the amazing design work from @MatineeCreative 🤩 Whether it’s reimagining NOTE magazine, developing a logo, or illustrating a story for young children, Matinee always makes our work look so, so good!

[Matinee Creative @MatineeCreative]

@clssclmusicindy It is an honor and a pleasure, always. :)

[Matinee Creative @MatineeCreative]

Original local designs. A message that "love is contagious." Proceeds that go to Indianapolis hospitality workers.

This merch is good merch.

Get yours here: https://t.co/hEau1I8cLp

[Matinee Creative @MatineeCreative]

The Challenge: Develop a distinct real estate brand while honoring the brand of the parent agency.

The Solution: You’re looking at it.

[Matinee Creative @MatineeCreative]

Flashback Friday!

[indianapolis_cm @Indianapolis_CM]

In the summer of 2018, @AmyDoesIt talked with us about intention. This feels like the PERFECT time to revisit it.

Watch here (spoiler: there are a lot of laughs in this one!): https://t.co/mpdaq3lXP4

[Matinee Creative @MatineeCreative]

If you haven't already, go to https://t.co/kG8PROdNWr RIGHT NOW for a locally designed tee. All proceeds support Indianapolis service workers!