Matt Chinery

Matthew Chinery

Rutgers MSDM

[Michael Cox @mdc3rutgersedu1]

Q1- Adding your brand voice to curated content helps establish your expertise, at a low cost, growing a network and building trust over the long term in the customers minds. It's about providing value first and keeps commercial advertising minimized.
#RUCM789

[Renee Wu Liu @ReneeWu71822547]

Q1) How beneficial is content curation to a marketer's content mix? #RUCM789
1.Fill Your Editorial Calendar
2.Provide Variety Content
3. Build Relationships with Influencers
4.Get More Audience
5.Enhance Your Brand’s Credibility

[Claire McKinney @McKinneyPR]

It takes less time to use curated content. You can save a running list of content from sources that fit with your brand that you can implement in your campaigns. @mention the source can get retweets, shares, and comments that put you in front of their following. #RUCM789

[Matt Chinery @MattChinery]

The best owned media channels for content marketers to focus on are blogs, social media pages, and company websites. This allows you to do what you please and reach your audience. Blogs and social media are great ways to drive conversations that will create an impact. #RUCM789

[Matt Chinery @MattChinery]

Maintaining a healthy content supply chain is very important because it allows you to always update your arsenal of engaging content. By getting a content marketing strategy with your business goals in mind, you can optimize your content through the supply chain. #RUCM789

[Matt Chinery @MattChinery]

Content curation is useful to a marketer’s content mix because it allows them to create value for their different marketing efforts. Curation lets you pick a brand position that interests the consumer. Effective content can optimize your marketing no matter the platform. #RUCM789

[Holland Baird @holland3190]

@mnburgess Consumers rarely share praise for their preferred brands/products, but a dissatisfied consumer will share their critiques on all public forums, loudly. Twitter is a way to get in front of dissatisfied consumers and resolve issues quickly, and on brand. #NewMarketingNewTimes

[Mariana Fortunato Caron @MFortunatoC]

Finish Dishwasher detergents has a very simple yet effective BVP, “Skip The Rinse”. The brand claims that by not rinsing before putting your dishes into the dishwasher machine, you can help save up to 20 gallons of water per wash load.https://t.co/UzmNsvh9zb #NewMarketingNewTimes

[Miranda Feaster @FeasterMirandaT]

@mnburgess An example of an effective BVP and one of my favorite ones is @SlackHQ “Be More Productive at Work with Less Effort.” #NewMarketingNewTimes

[Matt Chinery @MattChinery]

Twitter chats give the opportunity to interact with people in real time and understand their perspective on a certain topic or issue. This can build a community and allows for a new form of engagement learning through responses and retweets. #NewMarketingNewTimes

[Matt Chinery @MattChinery]

A good example of an effective BVP is how the website Weebly conveys to customers that they provide value to them. With the slogan “the easiest way to make a website”, the company is telling customers that making a website is seamless through Weebly. #NewMarketingNewTimes

[Matt Chinery @MattChinery]

Content marketing is the distribution of content through relevant channels. This form of marketing connects the right type of content with the right person at the correct time. It aims to bridge what the brands produce and what the customers actually wants #NewMarketingNewTimes