Matthew Gray

PhD. student at the University of Pittsburgh School of Pharmacy; Pharmacist at UPMC Passavant.

[RSAP Journal @RSAPjournal]

What sort of impact did advertising during the Super Bowl have on prescription drug sales? Read about it here. https://t.co/A9TuCXLWlB

[Pitt General Internal Medicine @PittGIM]

During Super Bowl XLIX, efinaconazole was advertised: Prescriptions for it, and comparator drug tavaborole, increased more than estimated in the absence of direct-to-consumer advertising. Research in @RSAPjournal by @CBGood23 with @PittCP3 & @ihdezdelso. https://t.co/m9UVzH4yw7