Matt Groves

Co-founder and CTO at Action Apps. Principal Consultant at Big Sixty. Microsoft junkie. Rugby Ref & Coach. Carp fishing addict. Keen, but terrible, cyclist.

[Matt Groves @mattgroves]

Game changing.

[Action Apps @WeAreActionApps]

🚀 Introducing AAVA: Redefining Analytics in Sport

AAVA, powered by cutting-edge LLMs, transforms how teams interact with data—turning complex analytics into real-time, actionable insights.

Welcome to the future of athlete management. Welcome to AAVA.

#AAVA #SportsAnalytics

[Matt Groves @mattgroves]

@amrugbypodcast Play on.

[Matt Groves @mattgroves]

@amrugbypodcast @Luke_W_Pearce ...then it's almost certainly a knock on.
Whether to stop the game, or play advantage is obvioulsy very contextual.

Great example of this happening: https://t.co/9egRqmibg0

[Matt Groves @mattgroves]

@amrugbypodcast @Luke_W_Pearce A great example of where the lawbook doesn't really help!
Comes down to interpretation, and to a certain extent what is the expected decision in the context of when/where it happened.
If it was an intentional/deliberate kick, play on.
If it was obfuscating a knock-on...
1/2

[Action Apps @WeAreActionApps]

🚀 Welcome to the Team!

We're proud to welcome Procode, a world-class performance center training elite athletes across multiple sports.

Here's to pushing limits, breaking records, and raising the bar 💪

#HighPerformance #TeamActionApps #EliteAthletes

[Matt Groves @mattgroves]

The day is here!

"The only way to be rated is to stick one on them, to get right up in their faces and turn them back, knock them back.
Outdo what they do.
Outjump them, outscrum them, outruck them, outdrive them, outtackle them.

Until they’re f***ing sick of you."

#Lions

[Matt Groves @mattgroves]

Absolutely delighted to be awarded Referee of the Year by the Leicestershire Ref Society last month!

Presented by @LeicesterTigers legend Deano!

Thanks to @PremierGymRob and his team at Premier Gym for helping me get in better shape.

#KeepYourBootsOn #RugbyReferee

[Matt Groves @mattgroves]

@andrewdoyle_com It's deleted now.
It would be a shame if anyone had a screen shot.

[Action Apps @WeAreActionApps]

🏆 Howay the Toon! @NUFC was the only unbeaten team in the 2025 Carabao Cup, taking victory at the ultimate final against Liverpool last month.

Our Action Apps team is proud to work closely with @DanielHodges29 , Head of Performance. ⚽

#NewcastleUnited #CarabaoCupChamps

[Matt Groves @mattgroves]

I’ve thoroughly enjoyed the experience of joining Tim on the @amrugbypodcast over the course of the #SixNations.
Here is the final instalment.

Over and out.

[The Amateur Rugby Podcast @amrugbypodcast]

6 Nations Ref Review!

- Should Blair Murray’s try have stood?
- Should Peato Mauvaka have been shown a straight red?
- And we have some fun with another ‘amateur’ yellow card.

https://t.co/5VANzsFE0L

What do you think?

#6Nations #rugby #refreview #rugbyreferee @mattgroves

[Matt Groves @mattgroves]

Once again it was a pleasure to chat with Tim on @amrugbypodcast discussing the events of the third weekend of the Six Nations.
We steered well clear of discussing the abysmal state of my fantasy team...
#SixNationsRugby

[The Amateur Rugby Podcast @amrugbypodcast]

I spoke with @mattgroves about some of the interesting refereeing incidents we saw in the 6 Nations:

- Should the Ellis Mee try should have been awarded?
- Was Maro Itoje actually legal?

https://t.co/7MVQO5ijXW

What do you think?

#6Nations #rugby #refreview #rugbyreferee

[The Amateur Rugby Podcast @amrugbypodcast]

I spoke with @mattgroves about some of the interesting refereeing incidents we saw in the second week of the 6 Nations, and we decide if the law trials helped England win.

https://t.co/3ZBWbXm4UQ

What do you think?

#6Nations #rugby #refreview #rugbyreferee

[Matt Groves @mattgroves]

@ttunnicliff @amrugbypodcast https://t.co/hvplJvR61S

#JustSaying

[Matt Groves @mattgroves]

It was a pleasure to talk about the first weekend of the #6Nations with @ttunnicliff on the @amrugbypodcast

My explanation of the relativity of the forward pass needs polishing!

[The Amateur Rugby Podcast @amrugbypodcast]

I spoke with referee @MattGroves about some of the new laws in the first week of the 6 Nations and we dive into some listener questions and explain fully why Dupont’s pass wasn’t forward.

https://t.co/Ei8yes3ODh

What do you think?

#6Nations #rugby #refreview #rugbyreferee

[Action Apps @WeAreActionApps]

🏀 Excited to welcome the iconic Chicago Bulls to the Action Apps family! 🐂 Together, we’re set to empower performance and elevate potential through cutting-edge, data-driven solutions. #ChicagoBulls #ActionApps #ElevateWithData

[Matt Groves @mattgroves]

This.

[Laeeq Ahmad @iamlaeeqahmad]

Whole System Explained in 2 minute’s

That’s what happened in Pakistan as well.

#Inflation

[Matt Groves @mattgroves]

The @chicagobulls are a global icon and we are delighted to be working with them!

[Action Apps @WeAreActionApps]

🏀 Excited to welcome the iconic Chicago Bulls to the Action Apps family! 🐂 Together, we’re set to empower performance and elevate potential through cutting-edge, data-driven solutions. #ChicagoBulls #ActionApps #ElevateWithData

[Matt Groves @mattgroves]

Excel is a great tool (in the right hands, for the right job) but it probably isn’t what to use for managing your performance data.

Take a look at a better way with an AMS from @WeAreActionApps

[Action Apps @WeAreActionApps]

Excel isn’t built for athlete management. PowerAMS is designed for the unique challenges of managing athlete data. It offers rich analytics, tracking, & injury management all in one place, reducing human error and boosting efficiency. #AMS

🔗 https://t.co/UZOnm41Afh

[Matt Groves @mattgroves]

Own your data. In your own environment.

#GameChanging

[Action Apps @WeAreActionApps]

Why rely on third-party platforms for your athlete data? With Power AMS, your data stays secure in your environment—no third parties, no risks. Keep control and ensure compliance with ease. 🔗 https://t.co/UZOnm412pJ

[Action Apps @WeAreActionApps]

We are delighted to have Newcastle United Football Club as part of the team ⚽ Really love working with @ScienceInSoccer & the team https://t.co/GBhUNBCcfP #AMS #AthleteManagement #HumanPerformance