Matt Holmes

Building Sideline, an AI sales coach for B2B AEs on live calls. Prev co-founder/CEO in B2B Healthcare, ran founder-led sales for 2 years. Building in public.

[Matt Holmes @MattHolmesHQ]

I'm Matt. New here, starting from zero.

For the last 2 years I was co-founder/CEO at CareBeam, a B2B SaaS company in healthcare. I ran founder-led sales the whole time.

I was decent at selling. I occasionally froze on calls I should have won, forgot the one question that mattered, and only figured out what went wrong on the replay hours later.

So now I'm building Sideline: an AI sales coach that gives B2B reps prompts live on the call, and a real debrief after.

I'll be building it in public here: cold email numbers, product progress, and everything I got right and wrong selling at CareBeam.

If you carry a quota or you sell your own startup, I would love to chat. What are you selling right now?

[Matt Holmes @MattHolmesHQ]

@TTrimoreau emailing/texting every customer and asking why they are leaving the platform

[Matt Holmes @MattHolmesHQ]

@finnbuilt B. Heavy meta ads, D2C, you're chillling. Churn in m2 might be atrocious though

[Matt Holmes @MattHolmesHQ]

@a1254766624 Stay tuned!

[Matt Holmes @MattHolmesHQ]

Today's build in public stats:
- Cold emails sent: 80
- Replies: 2 (both not interested)
- Waitlist claims: 1
- X followers: +5
- X posts published: 2
- Shipped: product analytics, referral system

If you're out there building, drop your stats/accomplishments for the day!

[Matt Holmes @MattHolmesHQ]

@skpnky 130+

[Matt Holmes @MattHolmesHQ]

@manxlab edm or hard techno

[Matt Holmes @MattHolmesHQ]

@OfficeOfMktg @its_ronc B2B is an easier sales flow? Have you ever done B2B sales?

[Matt Holmes @MattHolmesHQ]

@BrandonJimeno Yessir, here's the URL: https://t.co/kIJXwdq2Hq

I've spent 2 years as a founder in B2B healthcare. Building sideline to make scaling sales easier!

[Matt Holmes @MattHolmesHQ]

@shawn_oro hit me up on LI, I'll dm you my URL

[Matt Holmes @MattHolmesHQ]

@DEVIN__SETH if you're a B2B SaaS founder hit me up, i'll put you in a private beta for a sales tool i built

[Matt Holmes @MattHolmesHQ]

@leo_mercerr Keep grinding, let's go

[Matt Holmes @MattHolmesHQ]

@patrick_kuhnke_ Bruh I've been saying this. Could a top 10 feeling be a 15 leg NFL parlay and 30,000 lines of code edited on cursor??

[Matt Holmes @MattHolmesHQ]

@BraytonKey Any founders out there in NYC??

[Matt Holmes @MattHolmesHQ]

@vaaselene The pain everyday compounds into something great

[Matt Holmes @MattHolmesHQ]

@omkarships I couldn't care less about who knows my ideas. They are not me and will not work as hard or execute as quickly

[Matt Holmes @MattHolmesHQ]

@BabaDev_ depends who you're audience is and what the app is. I'd leverage UGC and meta ads as a first pass without knowing what you're doing

[Matt Holmes @MattHolmesHQ]

@dramaricic Failing is when you quit. If your project doesn't succeed, you're learning what do to better the next time

[Matt Holmes @MattHolmesHQ]

@faqdev My hustle mentality, which is a distribution channel