Ryoma_Nagare

[eXtas1s 🎮 Noticias & Rumores @eXtas1stv]

Habiendo ya visto la entrevista completa de Asha Sharma en Bloomberg tengo sensaciones encontradas.

Todo este rollo de "bueno, haremos ambas cosas", cuando se refieren a los exclusivos, que han intentado señalar en público creo que va a acabar muy mal.

Están entre la espada y la pared y ahora la gente hace ejercicios mentales, pero nadie tiene un plan real, ni siquiera Microsoft, al menos por ahora.

En mi opinión, la única forma de cambiar el panorama de forma significativa es apostar por la exclusividad total de plataformas en todos sus juegos: eliminarlos de PC, PS5, SW2. Comprometerse con la estrategia durante una década o más, asumir riesgos (algo que no sé si están dispuestos)

De todos modos, y en general me ha parecido un lenguaje corporativo típico que no confirma nada ni de un lado ni de otro. Como si el objetivo real fuera llegar a la siguiente pregunta.

Y por momentos me ha recordado a Phil Spencer.

Y lo de... Xbox "cada vez se está convirtiendo más en una plataforma"... ¿cuándo no lo ha sido?

En fin, son mis primeras reflexiones en caliente, pronto VIDEO.

[Tom Warren @tomwarren]

"My mandate is not 30% accountability margins, it’s not enterprise software margins, it’s to be the number one gaming and entertainment company, and what’s what we’re going to go do.” - Xbox CEO @asha_shar at Bloomberg Tech live

[Jason Ronald @jronald]

We have work to do as we move to a more open developer ecosystem. Today we shipped an XBOX Godot sample to GitHub, giving developers a simple starting point for building games with the GDK and other title services.

https://t.co/O1Vwek0x2K

[Klobrille @klobrille]

Xbox Series X|S saw a a 12% rise in sales in UK, helped by console exclusive Forza Horizon 6.

https://t.co/sltRLvfxVH

[Tom Warren @tomwarren]

Microsoft has been running its new reasoning model on its own Mai 200 chips and seen a 1.4x performance per watt improvement over Nvidia’s GB200 chips

[Jez @JezCorden]

Microsoft's lack of investment in Europe is frankly a huge and historic missed opportunity.

Screwing up on LATAM and MENA etc. is one thing ... but you'd think they'd have performed better in Europe.

[FutureGamesShow @FutureGamesShow]

Here are your Future Games Show Summer Showcase headliners 🎮

Don't miss FGS Live From Los Angeles which follows directly after the main show...

📅 Saturday, June 6
⏲️ 12 noon PT | 3pm ET | 8pm BST I 9pm CEST

Set a reminder here: https://t.co/sBkVp6CQ6z

[Idle Sloth @IdleSloth84_]

Klobrille on Timed Exclusives | "Core before more"

Position the ecosystem as a premium "Xbox first" exp

6 mths: almost zero impact
12 mths: moderate impact
24 mths: strongly favor your ecosystem

12 mths is a compromise btwn strengthening the ecosystem also making enough rev

[Xbox_Serious_X|S 🧬 🇺🇸 @Xbox_Series_XS]

See? Protect your brand... How hard is it to understand?

[colteastwood @Colteastwood]

This shows a major lack of confidence in their own Ecosystem that carries across Xbox console, cloud, PC and Handhelds.

It's their show, they should make their ecosystem Priority #1!

[XBOX News for Koreans 🇰🇷 - 네이버 XBOX 정보 카페 @KoreaXBOXnews]

Sony is the only company that deliberately avoids using the official name “Xbox Game Studios” in its store, instead labeling everything simply as “Microsoft Corporation.”
It’s a clear sign of how unwilling Sony is to let the Xbox brand appear in front of its customers.
Strangely enough, I’ve never seen a single journalist point this out anywhere in the world.
At the same time, some people often insist that Xbox should include the PlayStation logo in trailers during Xbox game showcases—which feels absurd.
The double standard is baffling, and I honestly don’t understand what criteria they’re using.

[Tom Henderson @_Tom_Henderson_]

Can't help but feel history is repeating itself here with new leadership trying to cater to a small online community to make them feel good at the detriment of the actual business.

What's going to happen is they will revert, see it makes no difference to console sales, then revert back to their OG strategy a year or two after Helix' launch because they want to be a multiplatform publisher and they don't care where their games sell.

[Jez @JezCorden]

"It was a miss, and I own it."

Xbox CEO Asha Sharma acknowledges the drama over PlayStation and other competitor logos appearing in the Xbox Showcase: https://t.co/vlPL20CORj

Xbox fans are frustrated that Microsoft advertisers competitors whereas PlayStation, Nintendo, etc, obviously never would ever do this.

[Klobrille @klobrille]

Saying "It reflects a decision to be deliberate in how we show up for the players who care most about this brand." while showing competitive platforms at your brand's Anniversary Showcase a week later does not line up to me.

That's my opinion on this, I've been clear on this topic for months; I've expressed my voice and the voice I'm seeing on my channels offensively. They know a part of the core Xbox community is not happy about this path, which is why they pre-addressed that topic today. I still think it's not the right decision.

At the end of the day, it's just logos; many won't care. That's cool! Bigger strategy shifts (that actually matter) are still being decided on later, as confirmed by Matt today again. However, I totally understand anyone saying -- their actions don't line up with their words here.

[Jez @JezCorden]

Microsoft needs to put the Xbox Player Voice onto the Xbox dashboard with an ad that says "vote on new features and our strategy" imo.

I think right now it's pretty skewed by online discourse and people who aren't hyper engaged aren't getting a say, if they even know it exists.

[Jake Lucky 🔜 SGF @JakeSucky]

Forza Horizon 6 has seen an absurd growth in search activity all due to a now infamous AI driver known as bowie knife99

The AI Drivatar is going viral for it's sadistic racing style, ruining races and surprise wins

Possibly one of the best marketing tactics in recent memory

[Klobrille @klobrille]

Asha Sharma: "That is part of what you are starting to see in the shift from Xbox to XBOX. It reflects a decision to be deliberate in how we show up for the players who care most about this brand."

https://t.co/NPO0ddiXs5

[Jez @JezCorden]

Nobody will read this but, Google is stealing the entire Internet and there's nobody really there to stop it.

[Tom Warren @tomwarren]

Microsoft still needs to figure out the very fundamentals of the Windows Store more than a decade on. You shouldn’t need to download an entire game again because of a small update, but this bug still happens far too often 😑