Matt Stubblefield

Twitter Profile for ADVRT 301

[Matt Stubblefield @MattStubblefie6]

I wanted to look into stratified sampling, so I found this article from Investopedia which did a good job of explaining what stratified sampling is. They gave a good example in the article as well.
https://t.co/AkdMDa426M
#Wigton301

[Matt Stubblefield @MattStubblefie6]

This Forbes article gives five tips for how to test-market a new product. These tips were unique. The one I found most interesting was to "Test Ugly", which basically means using a rough prototype to create conversation.
https://t.co/iR7ZJZhvJX
#Wigton301

[Matt Stubblefield @MattStubblefie6]

@_lizzieklein_ I really liked this article. I think that it did a good job laying out the different types of survey bias. It is so important to get valid and reliable results, otherwise the brand wastes time and money.
#Wigton301

[Matt Stubblefield @MattStubblefie6]

I thought this article did a good job talking about the importance of validity and reliability. I liked how the article said that "it is also important that validity and reliability not be viewed as independent qualities".
https://t.co/NFCM0fUCGB
#Wigton301

[Matt Stubblefield @MattStubblefie6]

@RyanWillett11 I thought this article did a good job explaining why brands need to change its strategy in order to maintain customer loyalty. In the past, a jingle was enough to keep a customer loyal, but today it requires so much more.
#Wigton301

[Matt Stubblefield @MattStubblefie6]

@kimmy_pocket I really enjoyed this article. I think that mystery shoppers are an important part of any business. It can provide insight that can be missed by management. The data received from the mystery shopper can help solve issues that management didn't even know was there.
#Wigton301

[Matt Stubblefield @MattStubblefie6]

Media is important in our democracy. If the public doesn't trust the media, they are less likely to trust the advertisements playing with it. This article does a good job stating different reasons the public doesn't trust the media.
#Wigton301
https://t.co/g4VrBv3Q3z

[Matt Stubblefield @MattStubblefie6]

This article talks about the myths of focus groups. I thought it was well written and gave a lot of good insight into how focus groups began, what they are today, and what they could become in the future.
#Wigton301
https://t.co/zMdOsmEvDr

[Matt Stubblefield @MattStubblefie6]

Social Media is one of the most important avenues for advertising. Measuring success can be very difficult. This article does a nice job talking some of the best ways to measure success, such as engagement and reach.

https://t.co/GaofMXxtqw

#Wigton301

[Matt Stubblefield @MattStubblefie6]

I usually shop at Walmart because of price, but beyond that, I guess I shop there because it is what I am used to. I know where everything in the store is located so I can get in and out quickly.

#Wigton301

[Matt Stubblefield @MattStubblefie6]

Chapter 14: SMM tools support SMM activities, such as content generation, publishing, and more. Each tool is different, so the person must make sure that the tool can accomplish your goals. Tools can cover one platform or several platforms. #mkt361_2018

[Matt Stubblefield @MattStubblefie6]

Chapter 13: It is important that an organization monitors their SMM. You can measure success in many ways, broken down into 5 categories: exposure, engagement, influence, impact, and advocacy. This can measure success of a campaign. #mkt361_2018

[Matt Stubblefield @MattStubblefie6]

Chapter 12: Mobile connectivity is growing worldwide. This is a valuable marketing tools, because it allows an organization to reach large numbers of people at a cost efficient price. #mkt361_2018

[Matt Stubblefield @MattStubblefie6]

Chapter 6: Microblogging helps organizations effectively communicate short messages. Microblogging can help build a brand, increase awareness, connect with customers, provide support, and much more. #mkt361_2018

[Matt Stubblefield @MattStubblefie6]

Chapter 11: Articles, white pages, and e-books are all types of content marketing. Using these effectively can build brand recognition and establish credibility. Best practices include assessing needs, planning, acquiring info, organizing, designing, and writing. #mkt361_2018

[Matt Stubblefield @MattStubblefie6]

Chapter 10: Social media strategy can include using different types of websites, such as social news, bookmarking, and Q&A sites. These help with marketing in different ways, such as engaging with consumers and understanding what they want. #mkt361_2018

[Matt Stubblefield @MattStubblefie6]

Chapter 9: Photo sharing is an important part of SMM. It can do several things for an organization, such as showcasing products, reinforcing messages, and driving web traffic. It can increase brand awareness ind improve a companies image. #mkt361_2018

[Matt Stubblefield @MattStubblefie6]

Chapter 7: Content marketing is very important to organizations, Blogging can provide many benefits to he organization, such as communicating with customers and word-of-mouth marketing. It is important to keep marketing objectives in mind when blogging. #mkt361_2018

[Matt Stubblefield @MattStubblefie6]

Chapter 8: Video sharing platforms, such as YouTube, help organizations get content to different types of people. These videos can showcase a product, build brand awareness, and more. Organizations must be careful to create appealing content. #mkt361_2018

[Matt Stubblefield @MattStubblefie6]

Chapter 5: There are many types of social media networks. Each one can be utilized in B2B or B2C marketing to reach its target audience. Marketing on social media provides many benefits. #mkt361_2018