Matt Tipperreiter

Product director of consumer marketing services. Avid outdoorsman. Astronaut wannabe. Escaper of adulthood.

[Matt Tipperreiter @MattTipTweets]

New @Forrester Wave: @ExperianMkt cited as a Strong Performer in Real Time Interaction Management https://t.co/TOj5ysIflQ #EMSSummit

[Matt Tipperreiter @MattTipTweets]

@ExperianMkt The challenge increase especially as devices communicate with each other. Brands need to adapt to these new constructs #dpdchat

[Matt Tipperreiter @MattTipTweets]

@ExperianMkt Agreed @AdTruth Also, the more often a brand displays the info, and the more plain they make the language the better #dpdchat

[Cheetah Digital @Cheetah_Digital]

Q9: How do companies ensure they are giving consumers notice & choice?
#dpdchat

[Matt Tipperreiter @MattTipTweets]

@Frittmann Interesting perspective. However, there is an exchange of value online. And it's OK to opt out of the marketing ecosytem #dpdchat

[Matt Tipperreiter @MattTipTweets]

@ExperianMkt As part of the dev process we consider a number of factors that we call Information Values http://t.co/UDwfNWpCiw #dpdchat

[Cheetah Digital @Cheetah_Digital]

Q7: What is privacy by design? How does privacy by design work in dev cycle? #dpdchat

[Matt Tipperreiter @MattTipTweets]

@ExperianMkt Agreed @Ad_Truth the fact that there are multiple channels shouldn't change the core principle of notice & choice. #dpdchat

[Cheetah Digital @Cheetah_Digital]

Q6: Where does consumer privacy fit into cross device marketing? #dpdchat

[Matt Tipperreiter @MattTipTweets]

@ExperianMkt Single customer view means bringing that together in a way that creates a complete picture that is then actionable #DPDchat

[Matt Tipperreiter @MattTipTweets]

@ExperianMkt Brands often obtain that knowledge from the consumer directly and from other 3rd parties #DPDchat

[Matt Tipperreiter @MattTipTweets]

@ExperianMkt The modern customer relationship is based upon relationship. This implies knowledge & understanding of a consumer #DPDchat

[Cheetah Digital @Cheetah_Digital]

Q4: What is a single customer view and why are marketers so concerned with having one?
#DPDchat #DPD15

[Matt Tipperreiter @MattTipTweets]

If you are collecting data, make sure they know how it will be used. Give them the option to decline, either now or later #DPDchat

[Matt Tipperreiter @MattTipTweets]

It is best to state to a consumer in very plain terms what they get in return for the interaction #DPDchat

[Matt Tipperreiter @MattTipTweets]

Possibilities are limitless. But just like in real human interactions, that exchange of value needs to be made clear up front #DPDchat

[Cheetah Digital @Cheetah_Digital]

Q2: What does the consumer gain in exchange for this relationship with a brand? #dpdchat

[Cheetah Digital @Cheetah_Digital]

Let's start. Q1: What is the role of privacy in the digital marketing mix? #dpdchat

[Cheetah Digital @Cheetah_Digital]

Excited about our #DPDchat on identity & privacy. Join the conversation right now. #DPD15

[Cheetah Digital @Cheetah_Digital]

We're hosting a #DPD15 Tweet Chat today on privacy & digital identity at 6pm ET http://t.co/zssv8g0JGe Use #DPDchat to join the discussion